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Browsing by Author Lee, Hong Joo
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Showing results 1 to 1 of 1
Issue Date
Title
Author(s)
2022
Harnessing the predictive value of online word-of-mouth for identifying market success of new automobiles: Input versus output word-of-mouth perspectives
Choi, Jaewon
;
Lee, Hong Joo
;
Choeh, Joon Yeon
