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Záznamy kolekce (řazeno podle Datum zaslání v sestupně pořadí): 21 až 40 z 458
Krouza, Vítězslav
Současná migrační krize a její dopady na EU

Bachelor thesis is focused on current migration crisis and its impact on European Union. It is divided into several parts. First part deals with theoretical basis for the migration issue, second part deals with European Union and its institution in conntection with migration, third...

Polešáková, Radana
Analýza konkurence a konkurenční postavení konkrétní firmy

The bachelor thesis deals with the analysis of the competitive position of the company Bögl a Krýsl, k.s. and provides suggestions on how to increase position on construction market and how to increase position of the company. The work is divides into two parts. The first...

Kankrdlíková, Václava
Logistika firmy T. G. a. s.

The Bachelor's thesis is focused on logistics of trading company T.G., a.s. The aim of the thesis is to analyze and evaluate individual logistic processes of the company. In order to carry out this thesis, professional literature, internal regulations and own intership were use...

Kroupová, Alena
Marketingová komunikace vybraných internetových obchodů

This bachelor thesis is focused on marketing communication of e-shops. The thesis is divided into theoretical and practical part. In the theoretical part the author defines the e-commerce, marketing communication and tools of communication mix, which are used for e-commerce. In the prac...

Hoffmannová, Jana
Sestavení komunikačního plánu pro vybraný podnik

This bachelor thesis deals with an analysis of existing communication activities in Jan Hoffmann company. The thesis is divided into two main parts, theoretical and practical ones. The theoretical part defines such marketing terms as marketing mix, communication mix, communication, to...

Kubáňová, Daniela
Faktory ovlivňující nákupní rozhodovací proces zákazníka při výběru brýlí

Theme of this bachelor thesis serves the purpose of the thesis title Factors influencing the decision making process of customers when choosing a pair of glasses. Goal of theoretical part is creating theoretical basics for problematic of decision making process. In practical part w...

Štemberová, Alena
Vybrané aspekty udržitelného cestovního ruchu v Karlovarském kraji

The thesis is focused on the analysis of relations between residents and visitors of the Carlsbad Region. The theoretical part includes literature search related to the importance of tourism and its sustainability. Impacts of tourism are presented in different fields such as economic,&#...

Hruška, Jakub
Dopady kombinace fiskální a monetární politiky v ČR v období 2. poloviny 90. let 20. století

The thesis is focused on the impact of the combination of fiscal and monetary policy in the Czech Republic in the 2nd half of the 1990s. The thesis is divided into theoretical and practical part. The theoretical part describes the basics of economic policy, fiskal policy&...

Vondrová, Michaela
Analýza a hodnocení volnočasových aktivit v Habartově

This bachelor thesis is focused on the analysis of offer the leisure activities in Habartov. Introductional part of work contains theoretical resousces concerning to the leisure, deals with history and subjects concerning to this issues, a brief description is also included the to...

Doležalová, Kristýna
Analýza účinnosti dopadů aktivních a pasivních nástrojů státní politiky zaměstnanosti

Employment is one of the most important economic indicators of every developed country. Therefore, all national governments watch closely employment levels and trends and high-employment is one of the most significant economic objectives of all political parties. High unemployment rates are ...

Bílek, René
Elektronické obchodování na trhu B2C v České republice

The bachelor thesis is focused on the analysis of shoes e-commerce in the Czech Republic on the B2C market. In the first part of the thesis the autor defines key words in the problematics of e-commerce and explains distribution between the subjects in e-commerce. The next...

Malá, Berenika
Inovace nabídky Dobré čajovny v Chebu

Bachelor thesis deals with the issue of innovation of the supply of a particular undertaking and that Dobrá čajovna in Cheb. The work includes chapters devoted to marketing and services with a focus on product and pricing policy. The practical part contains a description of&#x...

Růžička, Martin
Analýza nákupních možností a nákupního chování zákazníků v Tlučné

This bachelor thesis focuses on customer behavior and shopping possibilities in Tlučná. At first this thesis defines each type of retail store and sales possibilities of non-store retail with focus on current trends in e-commerce of grocery. This thesis describes customer purchasing beh...

Vítková, Martina
Marketingová komunikace vybrané společnosti

The theme of this bachelor thesis is in the first row a marketing communication of the brand Primalex. This brand like the other strong players on the market of paint belongs under company PPG Deco Czech, a.s., therefore the analysis of communication itself precedes detailed&#...

Srbová, Michala
Činnost a marketingové aktivity vybrané kulturní památky

Bachelor thesis is aimed at the problems of cultural monument marketing. The goal of this thesis is to describe the activities and analyse marketing activities of chateau Ratibořice and the national cultural heritage Babiččino údolí, to evaluate the findings and to formulate recommendat...

Šlapáková, Linda
Období 2005 - 2015 z pohledu dlouhodobého investora

This work focuses on possibilities of how to valorize free money. The text is divided into three chapters. The first chapters view the investments from a theoretical perspective. They deal with efficiency, level of risk, also with the liquidity of financial investments and measurem...

Štembera, Marek
Marketingová komunikace vybraných internetových obchodů 

The Bachelor thesis is focused on the analysis of marketing communication of selected e-shops. In the introductory part of the thesis is focused on a brief explanation of the functioning of e-commerce, compared with stores from the customer's perspective and from the perspective...

Viková, Kristýna
Spotřební chování vybraného segmentu zákazníků

The present thesis is focused on the consumer´s approach to the napkins market. The theoretical part describes the basic concepts, basic marketing concepts, marketing mix and marketing investigation which is applied in the practical part. The practical part presents the target group and...

Slováková, Barbora
Využití dark tourism v marketingu destinace

The aim of this bachelor thesis is creation of a product selected destination with a focus on a dark tourism. This is a relatively young form of tourism, which is constantly developing. Due to its wide range of products and easy to the commercialisation of dark touri...

Ullmann, Jan
Politický marketing vybraných stran v krajských volbách se zaměřením na sociální média

The present work is focused on the political marketing of regional elections in 2016. It consists of a theoretical introduction to the issue of political marketing, followed by a detailed analysis of activities of political parties ODS, ČSSD, TOP 09, and the political movement ...

Záznamy kolekce (řazeno podle Datum zaslání v sestupně pořadí): 21 až 40 z 458