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Collection's Items (Sorted by Submit Date in Descending order): 21 to 40 of 524
Urbánková, Tereza
Uplatňování společenské odpovědnosti firem ve vybraném podniku

The bachelor thesis deals with application of corporate social responsibility of selected company of mining industry. Selected company is Severočeské doly, a.s. The theoretical part of this thesis contains a description of terms such as sustainable development and corporate social responsibility&...

Trnka, Petr
Návrh opatření ke zvýšení tržeb vybraného hotelového provozu

The aim of the bachelor thesis is to increase sales of selected hotel. The theoretical part of this thesis focuses on management of the hotel industry in form of description of individual departments and factors influencing sales. The practical part contains description and m...

Šroubová, Nikola
Možnosti podnikání ve službách cestovního ruchu v regionu Mikulovsko

Submitted bachelor thesis is aimed at analysis business environment in tourism services in wine area of Mikulov. In the first part basic notions are contained which are closely related to the issues of tourism and wine tourism. Practical part was focused on two parts in w...

Tesařová, Tereza Magdalena
Reklama a její působení na spotřebitele

The Bachelor thesis deals with the research of the influence of advertising on a random sample of the public and the influence of the selected advertisements using emotions on the selected respondents. The thesis is divided into two main parts, theoretical and practical. In th...

Šindelářová, Jarmila
Spotřební chování zákazníků v restauracích s rychlou obsluhou

The bachelor thesis deals with the consumer behavior of customers in fastfood restaurants. The objective is to analyze the factors influencing the buying behaviour of customers. The theoretical part deals with the buying process, the factors influencing the buing behavior of customer an...

Šmolíková, Petra
Marketingová komunikace dark tourismu

This bachelor thesis deals with marketing communication of dark tourism. The main goal of this thesis is to analyze marketing communication of places which are related to dark tourism and to make recommendations for future development. In the theoretical part of thesis are firstly&...

Stuchlíková, Martina
Společenská odpovědnost firem

Presented bachelor thesis is dedicated to the topic of Corporate social responsibility (CSR) and alcohol industry research. This topic is Publisher very often nowadays. Author's first goal is to define CSR as a term as well as all of the the relevant terms related to...

Šibrová, Eliška
Návrh komunikační kampaně "Vstupte s námi do registru"

The main aim of the submitted bachelor thesis is a proposal for communication campaign "Join the bone marrow registry", which is supposed to motivate students of the University of West Bohemia in Pilsen to join the registry of bone marrow donors. The thesis is compos...

Šantorová, Eva
Obchodní činnost podniků služeb cestovního ruchu

This bachelor thesis is focused on the commercial business of tourism business services. The aim of this bachelor thesis is to carry out a survey and evaluation of a current supply of souvenirs in Klatovy town and then create a proposal to improve the current supply ...

Šeflová, Soňa
Vnímání společenské odpovědnosti firem u veřejnosti

This bachelor thesis pursues a perception of corporate social responsibility by the public. In the theoretical part are explained definitions, approaches, and concepts related to this problematics. Then there are introduced three platforms dealing with various part of social responsibility and&#x...

Rochová, Adéla
Lázeňské služby pro vybrané segmenty zákazníků

The bachelor thesis is focused on the spa services for selected segments of customers. The theoretical part includes literature search related to the importance of spa tourism and tourism related topics. Services provided in this area were also presented. This thesis also speaks ab...

Slabihoudová, Denisa
Preference klientů v oblasti běžných bankovních účtů a doporučení pro konkrétní subjekt

The bachelor thesis is focused on preferences in field of personal accounts and analysis of bank marketing for Raiffeisenbank. The aim of the bachelor thesis is analysis of marketing for Raiffeisenbank, find out clients'preferences in field of personal accounts and make suggestions ...

Strádalová, Michaela
Sociální média - nový způsob komunikace se zákazníky a jejich význam, možnosti a hrozby pro obchod

The aim of this Bachelor thesis is to focus on communication with customers by social media. The thesis consist of two parts theoretical and practical. Theoretical part is focused on defying the terms from social media field and from marketing communication on the internet.&#...

Pěchotová, Nikola
Finanční gramotnost vybraného segmentu obyvatel

The submitted thesis is focused on financial literacy of high school students. The thesis deals with what is financial literacy and who is a financially literate person. In addition, individual banking products are presented, including their assessment in terms of yield, risk and l...

Němečková, Veronika
Sociální média - nový způsob komunikace se zákazníky a jejich význam, možnosti a hrozby pro obchod

The presented thesis is focused on the analysis of social media used by the selected subjects. The thesis is divided into two main parts, which are the theoretical and the practical part. In the theoretical part the author firstly describes elements of the Internet marketing&#...

Novotná, Lucie
Stanovení cen v podniku

This bachelor thesis deals with questions of pricing in the company. The theoretical part of the thesis describes individual methods and strategies in pricing, which are then transformed into practical applications and applied to one particular product. For this work, it was used b...

Msalhová, Linda
Postoje rezidentů lázeňského města k rozvoji podnikatelských činností v oblasti cestovního ruchu

The purpose of submitted bachelor work was to find out the resident´s perception towards tourism development in a spa town. In the first part of work the theoretical background of tourism and its impacts on environment are studied. In the second part the spa town Teplice&...

Moulisová, Petra
YouTube jako komunikační nástroj kosmetických firem

This bachelor thesis deals with the study of the influence of YouTube on a random sample of the human population and the creation of a communication model influencer based on qualitative research. The thesis is divided into two main parts, theoretical and practical. In the...

Loukota, Jaroslav
Obchodní logistika ve vybraném podniku

This undergraduate thesis focuses on the logistics of the Trio-D s.r.o. company. Its aim is to describe the logistic processes in the firm. In its theoretical part the thesis describes relevant items and actions related to logistics. The practical part begins with the description&#...

Maroušková, Michaela
Návrhy pro zefektivnění marketingového mixu pro vybranou událost

The bachelor thesis aims to improve marketing mix of particular event namely for tourist march Gympl na cestách. The first part explains the concept of the 4P marketing mix and extended marketing mix 7P. Then are in the thesis described selected marketing methods of research&#...

Collection's Items (Sorted by Submit Date in Descending order): 21 to 40 of 524