The bachelor thesis focuses on the purchase and consumption behaviour of customers in a selected restaurant. The aim of the thesis is to find out what aspects influence customers and how customers behave in a particular restaurant. The theoretical part of the thesis consists o...

The bachelor thesis is focused on the topic of competitiveness and its relationship with personality characteristics. The theoretical part includes a description of competitiveness and its application in the workplace or in entrepreneurs. The actual research of the thesis is focuses on ...

The aim of the bachelor thesis is to examine the tools of the communication mix of selected companies and based on the analysis, it proposes possible measures for the involvement of influencers to improve marketing procedures and to determine the importance of the roles of...

This bachelor thesis describes real returns of treasury bills and government bonds using the PELT statistical test, which identified the breakpoints in the time series for 18 developed countries in the study period from 1870 to 2020. The results of the calculations and the cha...

The bachelor thesis focuses on the definition of political marketing, which is based on the concept of classical marketing. The electoral system for local elections is also described. The parts of the marketing mix from political marketing and then the communication mix are defined...

This bachelor's thesis is dedicated to cryptocurrencies and, in particular, their use in everyday payment transactions. The work has two parts. The theoretical part focuses on the introduction of 5 cryptocurrencies, the history of cryptocurrencies, the technologies associated with them, and&#...

The topic of the bachelor thesis is the online marketing of Schönbrunn Palace and Gardens. The theoretical part explains concepts such as marketing, further divided into online marketing. In addition, the thesis deals with marketing strategy, online marketing communication tools, search engi...

The aim of the presented bachelor thesis is to find out whether the online marketing communication of the Faculty of Economics of the University of West Bohemia in Pilsen is effective and relevant for the target group and how to modify it to make it more effective.&#...

The bachelor thesis deals with the illustration of the possibilities of the advertising systems Google Ads and Seznam Sklik. The goal of this thesis is to show and describe the different eventualities when creating a campaign for a specific advertisement in the Google Ads and&...

The topic of the presented bachelor thesis is entrepreneurship in rural retail in the municipalities of Kotovice, Přehýšov and Hradec. The main objective is to determine the current situation in selected rural stores offering everyday goods and to evaluate the importance of factors ...

This thesis deals with the marketing communication of selected online food retailers. The aim of this thesis is to analyze the marketing communication of selected online food retailers from the consumer's perspective. The theoretical part defines the concepts associated with e-commerce a...

The bachelor thesis deals with the quality of services of selected tourist information centres in the South Bohemia Region. In the first part, a theoretical overview dealing with service quality in tourism, its evaluation and the research method of mystery shopping is created. Furt...

The bachelor thesis focuses on the activities in the distribution centre and analyses its position in the logistics chain. In the theoretical part of the thesis, concepts such as retail, retail company, distribution logistics and warehousing processes are described and explained. The pr...

The author of this bachelor thesis focuses on the topic "Event management of a selected event", where the theoretical knowledge in this area is applied to the strategic conference of the managing directors of Krones AG. The theoretical part of this thesis draws from ...

The aim of the bachelor's thesis is to analyze the marketing campaign of the company Family Market s.r.o., which took place in the period spring-summer 2022, to evaluate it and propose recommendations for the next campaign. In the theoretical part of the thesis, the basic&...

The presented bachelor thesis deals with the marketing mix of the Pilsner Urquell brand. The theoretical part focuses on the explanation of the basic concepts of marketing and marketing mix. The practical part consists of an introduction of the company Plzeňský Prazdroj, a. s.,...

The bachelor thesis deals with the possibilities of using TikTok in marketing communication of companies and identifies the effectiveness of the use of marketing communication for Snuggs using a questionnaire survey. The topic was chosen because of the gradual devel...

The aim of this bachelor thesis is to analyze marketing tools, which are used in Congress Centre and hotel Parkhotel. Thesis is divided into two main parts - theoretical and practical. Main aim was to describe marketing activities of the hotel, evaluate its perception among&#x...

The topic of the presented bachelor thesis is the analysis of marketing activities of a selected sports club. The main aim of the thesis is to analyse the current marketing activities of the club SK Slavia Prague and then to propose recommendations for their improvement. ...

The topic of Italian unemployment was chosen because of its timelessness and topicality. Italy is one of the countries with the greatest economic diversification within a single country. The aim of this thesis is to explain the theoretical background related to the issue at ha...