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Collection's Items (Sorted by Submit Date in Descending order): 21 to 40 of 230
Nová, Lýdie
Role organizační kultury a její vliv na rozvoj organizace

The subject of the master's thesis is a role of organizational culture and its influence on DHL Freight CZ s.r.o. development. The aim of the thesis is to analyse and evaluate organizational culture at the selected organization and suggest recommendations for the cultural modif...

Rýgl, Pavel
Využití zákaznické zkušenosti pro inovaci produktu

This work focuses on how theoretical approaches of product innovation are useful in practical application. Web application is continuously developed based on user testing through observation, interview and questionnaire survey. The point is to use feedback from the user testing of applicatio...

Kelešová, Miroslava
Profil návštěvníka vybrané destinace cestovního ruchu

The submitted master´s thesis is focused on compiling the profile of the visitor of the chosen destination. The aim of this work is to analyze the demand on the tourism market in the chosen destination with the subsequent compilation of the profile of the visitor to ...

Hartmanová, Lucie
Marketingová komunikace cestovních kanceláří v České republice

The aim of the diploma thesis is to evaluate the content and functionality of the websites of all travel agencies operating in the Czech Republic, from the point of view of their use as a tool of marketing communication. The partial goal is to formulate recommendations&#x...

Makkiehová, Sára
Fair Trade jako podpora udržitelného rozvoje

This master's thesis is focused on the issue of fair trade and its connection to sustainable development. The theoretical part deals with the issue of sustainable development, including their basic principles, pillars and goals. The majority of the master's thesis deals with the...

Koláčková, Nikola
Strategie firmy Decathlon na trhu se sportovním zbožím

The submitted diploma thesis is focused on marketing in the company Decathlon. The first part of the thesis defines the terms marketing and extended marketing mix, including its part and the tools used. The second part of the thesis characterizes the company Decathlon and its&...

Kučnirová, Kristýna
Facebook jako komunikační nástroj pro branding

The presented Diploma thesis is focused on the content analysis of the online communication on social network Facebook within the scope of the the branded community of Hannah. The effectiveness of the communication is evaluated by joint research divided into quantitative analysis and&#x...

Härtelová, Nikol
Marketingový plán sportovního programu ZČU pod značkou Western Stars

This work is focuses on the marketing plan of the sports program Western Stars. The work consists of a theoretical and a practical section. The research part deals with the basic terms of marketing planning in the field of sports and the division of sports in the...

Jančík, Karel
Uplatnění marketingových nástrojů v maloobchodě

The master´s thesis "Application of marketing tools in retail" is focused on the analysis of marketing tools of selected two retail chains, Tesco Stores ČR, a.s. and Kaufland. The theoretical part of the thesis deals with the introduction of individual concepts, such as m...

Bechová, Kristýna
Porovnání klasického uživatelského testování www stránek a testování oční kamerou

The presented work is focused on the websites research using eye tracking testing and classical user testing. The main goal of this work is to research websites by these methods, compare these two methods and make suggestions for streamlining the websites. The research methods ...

Dobrá, Kateřina
Strategie vybrané obchodní firmy

The submitted diploma thesis is focused on the strategy of a selected business company. The theoretical part of the thesis defines the issue of strategic management and the issue of retail marketing mix. The empirical part of the work contains an evaluation of the current ...

Šišpelová, Karolína
Image České republiky na francouzském trhu cestovního ruchu

This thesis is focused on Image of selected destination. The aim of the thesis was to analyze the image of the Czech Republic on the French tourism market and to identify areas that are perceived negatively. Based on these identified shortcomings, proposals and recommendations ...

Vokurková, Veronika
Branding tichých vín v České republice

This Diploma thesis is focused on an evaluation of branding activities in a wine industry in the Czech Republic. The first chapter describes marketing communication together with marketing mix in a general point of view. Next chapter introduces the key topic of branding including&#...

Domanská, Markéta
Apely ve vánočních reklamách

This diploma thesis deals with the analysis of appeals in christmas advertising of leading mobile operators in the Czech Republic, namely T-Mobile, O2 and Vodafone. The first part of the thesis deals with theoretical knowladge of analyzed theme, thus characteristics of advertisin...

Gontkovič, Petr
Marketingová komunikace vybraných internetových obchodů

The Master's thesis is focused on the online marketing promotion of two e-shops with a focus on consumer electronics. The aim of the Master's thesis is to evaluate online promotion of selected e-shops and formulate appropriate recommendations for further practice. The theoretical...

Beneš, Jiří
Marketingová komunikace vybraných obchodů s online prodejem na trhu B2C

The aim of this thesis is to evaluate marketing communication of selected stores with online sales in the B2C market and subsequently propose recommendation for further practice based on the findings. The chosen stores were IKEA, XXXLutz and Sconto Nábytek, which are stores that&#x...

Burianová, Barbora
Komunikační a marketingový plán vybraného kulturního zařízení

The diploma thesis is focused on the elaboration of the communication and marketing plan of the only private comedy theater in Pilsen, Theater PLUTO. Due to the size of the subject, the two plans were merged into one. The main goal of the diploma thesis is to co...

Vítková, Martina
Generace Z z pohledu řízení lidských zdrojů

This Master's Thesis focuses on generation Z in the work environment. The goal of this thesis is to identify the factors, on which the generation Z chooses its future employers and their satisfaction with the future work, furthermore, formulate recommendations for business practice&...

Bílá, Veronika
Analýza spokojenosti a loajality zákazníků ke značce

The presented master's thesis is focused on analysis of customer's satisfaction and loyalty to the brand Škoda. Quantitative research is conducted through a questionnaire. The results of the questionnaire are used to calculate customer satisfaction and loyalty index and ...

Audes, Jan
Strategický marketingový plán začínající firmy

The main goal of this master thesis, which is aimed on strategic marketing plan of a start-up company, is the elaboration of a strategic marketing plan of the company UčímSeNěmecky.cz. The author has a close relationship to the topic also because he is founder of this...

Collection's Items (Sorted by Submit Date in Descending order): 21 to 40 of 230