| Title: | Etická dimenzia spoločensky zodpovedného podnikania |
| Other Titles: | Ethical dimension of corporate social responsibility |
| Authors: | Čmelíková, Zuzana Čmelík, Ján |
| Citation: | Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2011, č. 2, s. 32-38. |
| Issue Date: | 2011 |
| Publisher: | Západočeská univerzita v Plzni |
| Document type: | článek article |
| URI: | http://www.fek.zcu.cz/tvp/doc/2011-2.pdf http://hdl.handle.net/11025/16180 |
| ISSN: | 1805-0603 |
| Keywords: | etika;společenská odpovědnost firem;CSP;teorie zainteresovaných stran;řízení zúčastněných stran;aplikovaná etika |
| Keywords in different language: | ethics;corporate social responsibility;CSP;stakeholder theory;stakeholder management;applied ethics |
| Abstract in different language: | The aim of this article is to emphasize the role of ethics in corporate social responsibility. Authors focus their attention on the importance of stakeholder theory and stakeholder management for appropriate integration of CSR to the structure of organizations of various kinds. They explain that one of the basic preconditions for real and right CSP (Corporate Social Performance) is support and enhancement of these practices by organizational leaders. |
| Rights: | © Západočeská univerzita v Plzni |
| Appears in Collections: | Číslo 2 (2011) Číslo 2 (2011) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Cmelikova.pdf | Plný text | 215,46 kB | Adobe PDF | View/Open |
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