Title: Marketing na sociálních sítích jako inovace marketingu na internetu
Other Titles: Marketing on social networks such as innovation of internet marketing
Authors: Eger, Ludvík
Baslová, Taťána
Divišová, Michaela
Rudolfová, Eva
Citation: Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2012, č. 1, s. 20-32.
Issue Date: 2012
Publisher: Západočeská univerzita v Plzni
Document type: article
článek
URI: http://www.fek.zcu.cz/tvp/doc/2012-1.pdf
http://hdl.handle.net/11025/16198
ISSN: 1805-0603
Keywords: marketing;internet;sociální sítě;Starbucks
Keywords in different language: marketing;internet;social networks;Starbucks
Abstract in different language: The paper is focused on the use of social networks in marketing. It presents the orientation of the Department of Trade, Marketing and Services on internet marketing. That subject is undergoing rapid innovation, which requires the impact of the ICT development and its use in marketing. In presented paper we use some parts of three diploma theses that are focused on the current state of using social networks in marketing. In the paper are shown selected trends an example of Starbucks.
Rights: © Západočeská univerzita v Plzni
Appears in Collections:Číslo 1 (2012)
Články / Articles (KMO)
Číslo 1 (2012)

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