| Title: | Marketing na sociálních sítích jako inovace marketingu na internetu |
| Other Titles: | Marketing on social networks such as innovation of internet marketing |
| Authors: | Eger, Ludvík Baslová, Taťána Divišová, Michaela Rudolfová, Eva |
| Citation: | Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2012, č. 1, s. 20-32. |
| Issue Date: | 2012 |
| Publisher: | Západočeská univerzita v Plzni |
| Document type: | článek article |
| URI: | http://www.fek.zcu.cz/tvp/doc/2012-1.pdf http://hdl.handle.net/11025/16198 |
| ISSN: | 1805-0603 |
| Keywords: | marketing;internet;sociální sítě;Starbucks |
| Keywords in different language: | marketing;internet;social networks;Starbucks |
| Abstract in different language: | The paper is focused on the use of social networks in marketing. It presents the orientation of the Department of Trade, Marketing and Services on internet marketing. That subject is undergoing rapid innovation, which requires the impact of the ICT development and its use in marketing. In presented paper we use some parts of three diploma theses that are focused on the current state of using social networks in marketing. In the paper are shown selected trends an example of Starbucks. |
| Rights: | © Západočeská univerzita v Plzni |
| Appears in Collections: | Číslo 1 (2012) Články / Articles (KMO) Číslo 1 (2012) |
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