Title: Specifické zákaznické skupiny spotřebitelů na trhu ČR
Other Titles: Specific customer groups in the czech market
Authors: Regnerová, Marta
Hes, Aleš
Citation: Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2012, č. 3, s. 49-55.
Issue Date: 2013
Publisher: Západočeská univerzita v Plzni
Document type: článek
URI: http://www.fek.zcu.cz/tvp/doc/2012-3.pdf
ISSN: 1805-0603
Keywords: trh;domácí obchod;senior;cukrovka;zboží
Keywords in different language: market;internal trade;senior;diabetes mellitus;goods
Abstract in different language: Numerically significant and growing social groups that have their own characteristics and which are becoming an important customer groups in the Czech market, are seniors and people with diabetes mellitus. Yet in many marketing investigation you can meet with fact that these social groups, especially senior citizens numbering in the Czech Republic over 2 million people, as consumers on the market neglects. Their consumer demand for products and services at a steady pension is an important source of income range of enterprises in the region. The findings presented to in the Article also emerged from the project solution in the IGA PEF CZU in Prague 201111210060. „Developments of food consumer basket for consumers with disorder diabetes mellitus“
Rights: © Západočeská univerzita v Plzni
Appears in Collections:Číslo 3 (2012)
Číslo 3 (2012)

Files in This Item:
File Description SizeFormat 
Regnerova.pdfPlný text147,64 kBAdobe PDFView/Open

Please use this identifier to cite or link to this item: http://hdl.handle.net/11025/16227

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.