| Title: | Znalost regionálních značek potravin v kraji Vysočina |
| Other Titles: | Recognition of the regional food brands in Vysočina region |
| Authors: | Chalupová, Martina Prokop, Martin Rojík, Stanislav |
| Citation: | Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2012, č. 3, s. 72-82. |
| Issue Date: | 2013 |
| Publisher: | Západočeská univerzita v Plzni |
| Document type: | článek article |
| URI: | http://www.fek.zcu.cz/tvp/doc/2012-3.pdf http://hdl.handle.net/11025/16230 |
| ISSN: | 1805-0603 |
| Keywords: | regionální potravinářské výrobky;regionální povědomí o značce;kraj Vysočina |
| Keywords in different language: | regional food products;regional brand recognition;Vysocina region |
| Abstract in different language: | The paper presents partial results of the research on the recognition of the regional food products brands in Vysočina Region. The questionnaire survey was conducted in May 2012 on sample of 404 respondents from the Vysočina Region. Pearson’s chi-squared test is used to test independence between the recognition of the regional brands and demographic factors, such as age and gender of the respondents and wheteher they have/have not children and the age of the children. Data analysis proved that these factors partially influence the recognition of the regional food brands. |
| Rights: | © Západočeská univerzita v Plzni |
| Appears in Collections: | Číslo 3 (2012) Číslo 3 (2012) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Chalupova.pdf | Plný text | 382,85 kB | Adobe PDF | View/Open |
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