Title: Vztah kvality a zákaznického kapitálu
Other Titles: Relationship between quality and customer capital
Authors: Štamfestová, Petra
Citation: Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2013, č. 4, s. 80-87.
Issue Date: 2013
Publisher: Západočeská univerzita v Plzni
Document type: article
článek
URI: http://www.fek.zcu.cz/tvp/doc/akt/tvp-4-2013-clanek-11.pdf
http://hdl.handle.net/11025/16283
ISSN: 1805-0603
Keywords: obchodní výsledky;kvalita;zákaznický kapitál;nefinanční ukazatele
Keywords in different language: business performance;quality;customer capital;nonfinancial indicators
Abstract in different language: The article deals with the relationship between quality and customer capital because in recent years management of non-financial indicators is shown to be more and more important for the long term success of the company. The aim of the theoretical part is to define the concept of quality and customer capital on the basis of foreign literature and to synthesize the results of empirical studies conducted in foreign to prove or to disprove a positive impact of quality on customer capital. The aim of the research is to verify the impact of quality on customer capital in industrial companies in the Czech Republic.
Rights: © Západočeská univerzita v Plzni
Appears in Collections:Číslo 4 (2013)
Číslo 4 (2013)

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