| Title: | Vztah kvality a zákaznického kapitálu |
| Other Titles: | Relationship between quality and customer capital |
| Authors: | Štamfestová, Petra |
| Citation: | Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2013, č. 4, s. 80-87. |
| Issue Date: | 2013 |
| Publisher: | Západočeská univerzita v Plzni |
| Document type: | článek article |
| URI: | http://www.fek.zcu.cz/tvp/doc/akt/tvp-4-2013-clanek-11.pdf http://hdl.handle.net/11025/16283 |
| ISSN: | 1805-0603 |
| Keywords: | obchodní výsledky;kvalita;zákaznický kapitál;nefinanční ukazatele |
| Keywords in different language: | business performance;quality;customer capital;nonfinancial indicators |
| Abstract in different language: | The article deals with the relationship between quality and customer capital because in recent years management of non-financial indicators is shown to be more and more important for the long term success of the company. The aim of the theoretical part is to define the concept of quality and customer capital on the basis of foreign literature and to synthesize the results of empirical studies conducted in foreign to prove or to disprove a positive impact of quality on customer capital. The aim of the research is to verify the impact of quality on customer capital in industrial companies in the Czech Republic. |
| Rights: | © Západočeská univerzita v Plzni |
| Appears in Collections: | Číslo 4 (2013) Číslo 4 (2013) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Stamfestova.pdf | Plný text | 483,21 kB | Adobe PDF | View/Open |
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