| Title: | Model vlivu spokojenosti zákazníka na výkonnost podniku |
| Other Titles: | Model of influence customer satisfaction on company performance |
| Authors: | Suchánek, Petr Králová, Maria |
| Citation: | Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2014, č. 3, s. 40-46. |
| Issue Date: | 2014 |
| Publisher: | Západočeská univerzita v Plzni |
| Document type: | článek article |
| URI: | http://www.fek.zcu.cz/tvp/doc/akt/tvp-3-2014-clanek-5.pdf http://hdl.handle.net/11025/16323 |
| ISSN: | 1805-0603 |
| Keywords: | spokojenost zákazníků;kvalitní výrobek;výkonnost společnosti |
| Keywords in different language: | customer satisfaction;product quality;company performance |
| Abstract in different language: | The article’s objective is to determine the influence of customer satisfaction with a product on business performance comparing among other the product with its competition. Such factors were searched and found within the research, that influence the customers’ satisfaction and the business performance at the same time. A model was constructed explaining the influence of these specific factors on business performance. The business managers can improve their management tools based on these factors, which may result in greater business performance. |
| Rights: | © Západočeská univerzita v Plzni |
| Appears in Collections: | Číslo 3 (2014) Číslo 3 (2014) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Suchanek.pdf | Plný text | 558,05 kB | Adobe PDF | View/Open |
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