Full metadata record
DC FieldValueLanguage
dc.contributor.authorPrantl, David
dc.contributor.authorEger, Ludvík
dc.date.accessioned2016-01-14T05:41:46Z
dc.date.available2016-01-14T05:41:46Z
dc.date.issued2015
dc.identifier.citationTrendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2015, č. 3, s. 36-43.cs
dc.identifier.issn1805-0603
dc.identifier.urihttp://www.fek.zcu.cz/tvp/doc/2015-3.pdf
dc.identifier.urihttp://hdl.handle.net/11025/17347
dc.format8 s.
dc.format.mimetypeapplication/pdf
dc.language.isocscs
dc.publisherZápadočeská univerzita v Plznics
dc.relation.ispartofseriesTrendy v podnikánícs
dc.rights© Západočeská univerzita v Plznics
dc.subjectpočasícs
dc.subjectchování spotřebitelůcs
dc.subjectzobrazení stránekcs
dc.subjectinternetcs
dc.subjectmeteorologiecs
dc.subjectanalýza datcs
dc.subjectmarketingcs
dc.titleVliv počasí na nákupní chování na internetu na příkladu České republikycs
dc.title.alternativeThe influence the weather on consumer behavior on the internet: case study from Czech republicen
dc.typečlánekcs
dc.typearticleen
dc.rights.accessopenAccessen
dc.type.versionpublishedVersionen
dc.description.abstract-translatedWeather has influences on consumer purchase behavior. Various conditions and temperature ranges impact what customers buy, when they buy, how much they buy, and why they buy.This study examines the relationship between weather and consumer behavior on the Internet. In this paper, we provide empirical evidence to explain how the weather affects consumer behavior in e - commerce (B2C). The study proved that temperatures (especially in summer) influence consumer behavior on the Internet. More and more retailing is undertaken online and consumer activities tend to be influenced by the phase of the seasonal climate. Short term weather events (e.g. tropical temperature in the summer) have a direct effect on the traffic demand and castomer behavior. Longer term effec ts, reected through seasonal changes in temperature and daylight duration, have a slower inuence on the Internet traffic and customer behavior. The research study clarifies the extent to which weather can be used legitimately to explain unanticipated chang es in customer behavior on the internet during the year.en
dc.subject.translatedweatheren
dc.subject.translatedconsumer behavioren
dc.subject.translatedpage viewsen
dc.subject.translatedinterneten
dc.subject.translatedmeteorologyen
dc.subject.translateddata analysisen
dc.subject.translatedmarketingen
dc.type.statusPeer-revieweden
Appears in Collections:Číslo 3 (2015)
Články / Articles (KMO)
Číslo 3 (2015)

Files in This Item:
File Description SizeFormat 
3-2015-clanek-5.pdfPlný text505 kBAdobe PDFView/Open


Please use this identifier to cite or link to this item: http://hdl.handle.net/11025/17347

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.