Title:	Socio-ekonomické aspekty budovania dôvery na elektronických obchodných platformách
Other Titles:	Socio-economic aspects of trust building for the electronic business platforms
Authors:	Delina, Radoslav Dráb, Radovan
Citation:	E+M. Ekonomie a Management = Economics and Management. 2010, č. 4, s. 110-122.
Issue Date:	2010
Publisher:	Technická univerzita v Liberci
Document type:	článek article
URI:	http://www.ekonomie-management.cz/download/1331826742_ae1d/09_delina.pdf http://hdl.handle.net/11025/17368
ISSN:	1212-3609 (Print) 2336-5604 (Online)
Keywords:	elektronické tržiště;budování důvěry
Keywords in different language:	electronic marketplace;trust building
Abstract in different language:	Globalization supported by information and communication technologies changes rules of the competitiveness and increases the significance of information, knowledge and networking of com- panies for the regional economies. The network cooperation resulted in the business-to-business electronic marketplaces. However, as the range as w ell as the number of companies operates via e-marketplaces, the need for efficient trust-building tools has emerged. In the case of globa- lization and huge networking factors, the large number of unknown companies is real problem, although this number can bring new competitive advantage through finding better and cheaper supplier or business partner. The absence of trust building mechanisms and strategies was identi- fied within several studies and it is also the critical factor for the European initiative Digital Ecosys- tem. The paper provides the research results from the project focused on effective trust building strategies development for electronic business platforms. As trust was identified as one of the crucial electronic business adoption factors, mechanisms determining the trust building on the electronic business platforms were identified. Based on these trust building mechanism identifi- cation, the questionnaire-based analysis of its significance and minimum level was conducted and recommendations are formulated. Results shows that for the initial phase of e-marketplace project, it is needed to start with more simple services with generally high level of trust. Generally, compa- nies prefer limited trusted services for low fee or free of charge. Acceptance of comprehensive specialized solution for the fee increases by increased e-skills. According to the research, banks are most trusted institution for escrow services. On the other hand, we recommend to provide also the integration of specialized escrow service company. As the level of increased trust is higher for e-skilled companies this solution will be still more and more trusted and provide more efficient, complex and effective way of escrow service.
Rights:	© Technická univerzita v Liberci CC BY-NC 4.0
Appears in Collections:	Číslo 4 (2010) Číslo 4 (2010)

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