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DC poleHodnotaJazyk
dc.contributor.authorŠrédl, Karel
dc.contributor.authorSoukup, Alexandr
dc.contributor.authorSeverová, Lucie
dc.date.accessioned2016-01-20T05:21:58Z
dc.date.available2016-01-20T05:21:58Z
dc.date.issued2013
dc.identifier.citationE+M. Ekonomie a Management = Economics and Management. 2013, č. 2, s. 4-9.cs
dc.identifier.issn1212-3609 (Print)
dc.identifier.issn2336-5604 (Online)
dc.identifier.urihttp://www.ekonomie-management.cz/download/1404723534_8401/2013_2+Models+of+Consumer%C2%B4s+Choice.pdf
dc.identifier.urihttp://hdl.handle.net/11025/17493
dc.format6 s.cs
dc.format.mimetypeapplication/pdf
dc.language.isoenen
dc.publisherTechnická univerzita v Libercics
dc.relation.ispartofseriesE+M. Ekonomie a Management = Economics and Managementcs
dc.rights© Technická univerzita v Libercics
dc.rightsCC BY-NC 4.0cs
dc.subjectkardinalismuscs
dc.subjectordinalismuscs
dc.subjectneklasická teoriecs
dc.subjectinstitucionalismuscs
dc.subjectrovnováhacs
dc.subjectmarginalistická analýzacs
dc.titleModels of consumer´s choiceen
dc.typečlánekcs
dc.typearticleen
dc.rights.accessopenAccessen
dc.type.versionpublishedVersionen
dc.description.abstract-translatedThe article is concerned with the consumer’s choice models and with the determining factors of his/her behaviour particularly according to the attitudes of a neoclassical theory and its modern modifications, which are compared with the concepts of other authors. It contents a short summary of important concepts of a consumer’s choice analysis. The goal of the article is to give a basic survey of attitudes to the analysis of consumer’s behaviour. However, it is especially concerned with the possibilities of the marginalist analytical apparatus use in a consumer’s choice. Consumer’s preferences are viewed as exogenous variables in a neoclassical theory. They are not explained in a framework of the concept but are viewed as given ones. Methodological individualism, rational behaviour, equilibrium and perfect information of a consumer are next features of this concept. Simple precautions are a necessary condition for the model application. Methodological individualism means that principles of individual subjects behaviour are the most important determining factors of model functioning. These subjects abide by the principle of total utility maximizing in given conditions. The concept of equilibrium is static. Perfect information precautions need not be necessarily fulfilled because contemporary concepts of consumer’s behaviour function in the conditions of risk and uncertainty. Institutional concepts of consumption are derived from T. Veblen’s theory of leisure class consumption. Preferences are influenced by the position of a consumer subject in the social hierarchy. Not only preferences, resources and individual behaviour but also social institutions are important factors of consumption in institutionalist concepts. Consumption is also viewed as social behaviour. Psychological aspects of consumer subjects behaviour are also important.en
dc.subject.translatedcardinalismen
dc.subject.translatedordinalismen
dc.subject.translatedneoclassical theoryen
dc.subject.translatedinstitutionalismen
dc.subject.translatedequilibriumen
dc.subject.translatedmarginalist analysisen
dc.type.statusPeer-revieweden
Vyskytuje se v kolekcích:Číslo 2 (2013)
Číslo 3 (2013)

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  1. DSpace at University of West Bohemia
  2. Publikace ZČU / UWB Publications
  3. Časopisy ZČU / UWB Journals
  4. Ekonomie a management
  5. 2013
  6. Číslo 3 (2013)