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dc.contributor.authorHolá, Jana
dc.contributor.authorPikhart, Marcel
dc.date.accessioned2016-01-21T11:54:08Z
dc.date.available2016-01-21T11:54:08Z
dc.date.issued2014
dc.identifier.citationE+M. Ekonomie a Management = Economics and Management. 2014, č. 2, s. 161-169.cs
dc.identifier.issn1212-3609 (Print)
dc.identifier.issn2336-5604 (Online)
dc.identifier.urihttp://www.ekonomie-management.cz/download/1402489591_7594/11_THE+IMPLEMENTATION+OF+INTERNAL+COMMUNICATION+SYSTEM.pdf
dc.identifier.urihttp://hdl.handle.net/11025/17560
dc.format9 s.
dc.format.mimetypeapplication/pdf
dc.language.isoenen
dc.publisherTechnická univerzita v Libercics
dc.relation.ispartofseriesE+M. Ekonomie a Management = Economics and Managementcs
dc.rights© Technická univerzita v Libercics
dc.rightsCC BY-NC 4.0cs
dc.subjectmanagementcs
dc.subjectinterní komunikacecs
dc.subjectkomunikacecs
dc.subjectkonkurenceschopnostcs
dc.subjectziskovostcs
dc.titleThe implementation of internal communication system as a way to company efficiencyen
dc.typečlánekcs
dc.typearticleen
dc.rights.accessopenAccessen
dc.type.versionpublishedVersionen
dc.description.abstract-translatedThe paper focuses on the management of internal communication inasmuch it can influence company efficiency and competitiveness in the current global business market. The implementation of internal communication strategies can be a way to enhance company efficiency and it can also increase and support engagement of employees in everyday company operations and connect the employees expectations and increase their morale. On the other hand, inefficient communication is a stress factor paralysing the key functions in a company structure and its strategy. The conducted research has proved the crucial role of internal communication in producing superior financial results and the implementation of internal communication into strategic management is considered to be a necessary condition for efficient internal communication in any company operating in the global market. The implementation of internal communication into strategic management of the company means accepting the importance of staff as communicators and partners and thus seeing them as the most important asset for the company. The conducted research carried out in 252 companies operating in the Czech market has shown that strategic and systematic internal communication is important for the company profitability and its competitiveness. Small companies do not focus on internal communication as such and solve the communication issues intuitively and ad hoc, however, it is important to set certain strategies of internal communication into a company management so that the problems of insufficient communication are eliminated as much as possible. The research has proved that in the companies which systematically manage their internal communication the efficiency evaluation of the internal communication is significantly higher than in the ones which do not manage their internal communication systematically, and in the companies which include internal communication in their strategic management the evaluation of efficiency of internal communication is significantly higher than in other companies.en
dc.subject.translatedmanagementen
dc.subject.translatedinternal communicationen
dc.subject.translatedcommunicationen
dc.subject.translatedcompetitivenessen
dc.subject.translatedprofitabilityen
dc.identifier.doidx.doi.org/10.15240/tul/001/2014-2-012
dc.type.statusPeer-revieweden
Appears in Collections:Číslo 2 (2014)
Číslo 2 (2014)

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