Katedra marketingu, obchodu a služeb / Department of Marketing, Trade and Services

Kolekce


Recent Submissions

Suchánek, Petr , Eger, Ludvík
Customer Satisfaction and Enterprise Performance: A Study from the Electronics and Communication Equipment Retail Industry in the Czech Republic

The aim of this paper is to identify whether customer satisfaction measured by means of mystery shopping in selected retail companies in the electronics and communication equipment industry and their loyalty expressed by the NPS score correlate with the performance of the selected ...

Janeček, Petr , Tlučhoř, Jan
Profil turisty ve venkovské destinaci: Příklad z Dolního Poohří

We can refer to the most parts of the Czech Republic as rural area, which is determined by other characteristics and tourism development than it is the case in urbanised centres, seaside resorts or mountain resorts. Very different are rural areas close to country´s border,...

Eger, Ludvík , Egerová, Dana , Krystoň, Miroslav
Facebook and Public Relations in Higher Education. A Case Study of Selected Faculties from the Czech Republic and Slovakia

Nowadays It is essential for universities and faculties to interact on-line with their potential applicants, current students as well as other stakeholders. In recent years, social media such as Facebook has provided higher education institutions with new means of communication with their&#x...

Prantl, David
The usefulness of social media for travel agencies in the Czech Republic

There is a number of local travel agencies on the Czech market offering relatively similar product. For that reason, it is very important to offer top customer services. This can be achieved, for example, by social media. The aim of this study is to evaluate the usef...

Kubátová, Dana
Problems of Surface Roughness Measurement with a Focus on the Scanned Point

Article deals with a highly topical topic of evaluation of critical surface integrity parameters. Nowadays, surface integrity, especially ruggedness with a very current situation, is present, because in high performance industries such as aviation or automotive, more emphasis is still placed ...