Katedra marketingu, obchodu a služeb / Department of Marketing, Trade and Services

Kolekce


Recent Submissions

Kupec, Michael
Using the concept of diversity in personalization of the internet on the labour market

The paper looks into personalization of the internet and the concept of diversity, their intersections and use on labour markets by public administration bodies and private entities. It presents a basic overview of the current state of interactions between the concepts of diversity,...

Eger, Ludvík
Cafes and their brand communication on Facebook: Case study from the Czech Republic

In recent years social media has provided new ways for organizations to communicate with the public. Organizations need to interact with existing and potential customers using social media such as Facebook, which is a very popular social network in the Czech Republic. The purpose&#...

Jakubíková, Dagmar , Moucha, Jan
Atraktivita kulturně historických památek v Chebském příhraničí

The territory of the Cheb border region has undergone many changes in its history. The population structure as well as the character of the area have changed. After the Second World War, many villages and numerous cultural and historical monuments were completely destroyed. Those&#...

Hommerová, Dita , Fiala, Michal
Využívání nástrojů mobilního marketingu u cestovních kanceláří v ČR

This paper deals with the potential for use of mobile marketing and its instruments at tour operators in the Czech Republic. The aim of this work was to become familiar with the modern instruments of mobile marketing and analyze the current state of usage of this typ...

Tomczyk, Lukasz , Eger, Ludvík
Online safety as a new component of digital literacy for young people

Introduction. Digital literacy refers to the skills required to achieve digital competence, the confident and critical use of information and communication technology for learning, leisure, communication and future work of young people. Digital competence has a dual nature. First of all, it&...