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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 73
Savov, Radovan , Kozáková, Jana , Tlučhoř, Jan
Talent Retention in Slovak Companies: Explorative Study

People and especially talented individuals are of remarkable interest for many academics in research (Collings et al., 2019; Meyers et al., 2013; Krishnan & Scullion, 2017). The reason is very simple. Human resources are the most valuable resource a company should have. People ...

Herzner, Alexander , Hommerová, Dita
Multi-Dimensional Assessment of a Bavarian and Czech University: A Case Study of Sustainability Implementation

Evaluating the effectiveness of sustainability implementation at Higher Education Institutions is still challenging, due to less multi-dimensional approaches. Purpose is to present a new assessment - Sustainable Maturity model (SuMa model) for evaluating the implementation of sustainability at two uni...

Scholz, Petr , Linderová, Ivica , Janeček, Petr
Hotel Guest Satisfaction and Service Quality: Evidence from Czech Safari Hotel

The development of accommodation facilities is currently (especially in the COVID-19 pandemic) accompanied by a growth in guests’ emphasis on the quality and structure of additional services. Guest satisfaction with services in tourism is thus one of the important factors affecting the ...

Kupec, Michael , Jakubíková, Dagmar , Kupec, Václav
Web Personalization And Artificial Intelligence As Tools For Marketing Communications

Market relationships have undergone profound changes in the past two decades, which have been accelerated by the crisis of the global pandemic. This has led to a fundamental transformation in the communications not only of businesses but also of governments, organizations, and communiti...

Janeček, Petr , Jakubíková, Dagmar
Postoje Čechů k lázeňství během pandemie onemocnění COVID-19

The spa industry is historically a very important part of the Czech economy. It is very deeply connected to a healthy system, but also to the tourism industry. No matter where the spa is included, it needs to be seen as a very important part of the region. ...

Eger, Ludvík , Komárková, Lenka , Egerová, Dana , Mičík, Michal
The effect of COVID-19 on consumer shopping behaviour: Generational cohort perspective

The purpose of this research is to contribute to an understanding of the trends and impacts of the COVID-19 pandemic on consumer buying behaviour. The results document changes in consumer behaviour patterns that came to dominate at the start of the second wave of the COVI...

Reifová, Jana , Eger, Ludvík
Evaluace komunikace vybraných kosmetických značek na sociálních médiích

The conducted research is focused on the evaluation of the communication of selected Czech cosmetic brands on social media. Social media have become a widely used communication tool in recent years and people are spending more and more time on the Internet. Companies tr...

Egerová, Dana , Kutlák, Jiří , Eger, Ludvík
Millennial Job Seekers´ Expectations: How do Companies Respond?

This study explores the expectations that Millennial job seekers have regarding their future employment as the economic situation changes. This study also explores to what extent companies in Czech Republic respond to these expectations. The theoretical framework guiding this study is the&#x...

Eger, Ludvík , Komárková, Lenka , Zákružná, Veronika
Perceptions of personalization in company-consumer interactions on social network: experiment conducted in the Czech republic

Social media has revolutionized the way in which organizations communicate with their customers and stakeholders. Therefore, understanding the characteristics that influence the interactivity and the relationship between an organization and its page visitors is essential for the capability of an ...

Mičík, Michal , Kunešová, Hana
Using an eye tracker to optimise career websites as a communication channel with Generation Y

SciPy is an open-source scientific computing library for the Python programming language. Since its initial release in2001, SciPy has become a de facto standard for leveraging scientific algorithms in Python, with over 600 unique code contributors, thousands of dependent packages, over 100,0...

Hommerová, Dita , Šrédl, Karel , Vrbková, Lucie , Svoboda, Roman
The Perception of CSR Activities in a Selected Segment of McDonald’s Customers in the Czech Republic and Its Effect on Their Purchasing Behavior - A Case Study

This case study presents the results of research which focused on the perception of corporate social responsibility (CSR) activities by customers in a target segment of a selected fast-food chain in Czechia and its impact on their purchasing behavior. A total of 264 duly compl...

Eger, Ludvík , Prášilová, Michaela
The relation between school culture sub-categories and expected results of learning process

The aim of the research was to find out what factors of school culture affect the expected results of teaching and learning processes in basic schools. The research evaluated current and desired school culture in selected basic schools to identify culture gaps. Research using ...

Scholz, Petr , Janeček, Petr , Linderová, Ivica
Applying environmental measures as part of social responsibility: Case of Czech Hotel Chain

The objective of this research article is to analyze the application of environmental measures at accommodation facilities in a selected hotel chain in the Czech Republic. The primary research was carried out between February and April 2018. The data were obtained through a questio...

Eger, Ludvík , Egerová, Dana , Mičík, Michal , Varga, Erika , Czeglédi, Csilla , Tomczyk, Lukasz , Sládkayová, Michaela
Trust Building and Fake News on Social Media from the Perspective of University Students from Four Visegrad Countries

There is an important need in the literature to explore the effects of social media use on young people’s behaviour. The main purpose of this research is to explore which factors of users´ gratifications are associated with using social media by university students from four&#...

Hommerová, Dita , Fiala, Michal
Využívání nástrojů mobilního marketingu u cestovních kanceláří v ČR

This paper deals with the potential for use of mobile marketing and its instruments at tour operators in the Czech Republic. The aim of this work was to become familiar with the modern instruments of mobile marketing and analyze the current state of usage of this typ...

Eger, Ludvík , Suchánek, Petr
Face-to-Face and electronic communication with customers in retailing and company performance: A case study in the retail industry in the Czech Republic

Customers today can find the same assortments in a number of retail stores and through the Internet, thus effective store management has become a critical basis for developing strategic advantages. The aim of this research is to identify whether customer satisfaction measured by me...

Eger, Ludvík , Tomczyk, Lukasz , Klement, Milan , Pisoňová, Mária , Petrová, Gabriela
How do first year university students use ICT in their leisure time and for learning purposes?

This study advances our understanding of the current use of social media and mobile devices by first year university students. This research sought to explore the influence of the use of social networks and new mobile devices by students for learning purposes. Data were collec...

Štumpf, Petr , Vojtko, Viktor , Janeček, Petr
Do European tourists intend to revisit the same countries? Effect of satisfaction in European Union destinations

A high level of tourist satisfaction is one of the most common goals of sustainable tourist destinations. The general assumption is that a higher level of tourist satisfaction leads to higher tourist loyalty to destinations and, furthermore, increases revisits. This paper examines the&#...

Hommerová, Dita , Šrédl, Karel , Dbalá, Kristýna
Analysis of the awareness and popularity of the brand of a selected education and research library in the Czech Republic: A Case Study

This article aims to show the significance of branding in achieving set marketing goals and ensuring the sustainable development of a selected education and research library as a non-profit organization. The research is based on available data from foreign research studies concerning th...

Eger, Ludvík , Suchánek, Petr
Face-to-face and electronic communication with customers in retailing and company performance: a case study in the electronics and communication equipment retail industry in the Czech republic

Customers today can find the same assortments in a number of retail stores and through the Internet, thus effective store management has become a critical basis for developing strategic advantages. The aim of this research is to identify whether customer satisfaction measured by me...

Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 73