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Záznamy kolekce (řazeno podle Datum zaslání v sestupně pořadí): 1 až 20 z 23
Eger, Ludvík , Mičík, Michal , Řehoř, Petr
Employer branding on social media and recruitment websites: symbolic traits of an ideal employer

In recent years, the employer brand has become an important source of a sustainable competitive advantage. There is increasing evidence that employers need to place greater emphasis on communication with talented young people. Jobseekers usually have only basic information and v...

Kunešová, Hana , Eger, Ludvík
Evaluation and comparison of B2C e-commerce intensity in EU member states

Electronic commerce in the business-to-consumer sphere (B2C e-commerce) represents a signifi cant factor in the competitiveness of companies and entire economies. The purpose of this paper is to propose a tool to evaluate and compare B2C e-commerce intensity in economies. The&#x...

Linderová, Ivica , Janeček, Petr
Accessible tourism for all: current state in the Czech business and non-business environment

Tourism is a sector of remarkable economic importance. Nowadays, new ways to develop tourism are being discovered. One of them is accessibility and social policy aspects. The aim of the paper is to map the possibilities for people with physical disabilities to participate in t...

Eger, Ludvík

Ptáčková, Karolína
Výzkum indoor reklamy v nákupních centrech ve městě Plzeň

The aim of this paper is implementation of indoor advertising research in shopping centres in the city of Pilsen with suggesting measures to optimize researched situation. There are a summarization of available knowledge in the field of marketing communication focoused on indoor adverti...

Jandová, Lucie , Eger, Ludvík
Výzkum pozice vybraných konkurenčních značek

Čechurová, Lenka
Analýza využití QR kódů v maloobchodě v České republice

Eger, Ludvík , Indruchová, Zuzana
Diversity management: perceptions and attitudes by czech managers

Diversity management has become very important and relevant in the field of the human resource development namely after the Czech Republic joined the European Union. Diversity management is based on the strategy of an organization and it is also connected with corporate cult...

Eger, Ludvík
Application of the corporate culture in the field of school management

The paper presents an application of concept of corporate culture. The school management is in the Czech Republic a new discipline in a progress. Our faculty has been offering special cour- ses for headmasters since 1997. We began to create an application of marke...

Prantl, David , Eger, Ludvík
Vliv počasí na nákupní chování na internetu na příkladu České republiky

Weather has influences on consumer purchase behavior. Various conditions and temperature ranges impact what customers buy, when they buy, how much they buy, and why they buy.This study examines the relationship between weather&#x...

Hommerová, Dita , Králová, Lenka
Analýza podpor marketingové činnosti využívaných firmami v České republice

According to some experts marketing activities in Czech firms are no so widely and commonly used as in comparable markets. The aim of this paper is therefore to reveal the role of marketing in companies and to identify tools mostly used for supporting their&...

Hommerová, Dita
Výzkum zavádění CRM v podnikové praxi

There is a short output of research done among respondents concerning financial services in the Czech Republic and this is compared to foreign experience. This article points out that CRM should not be primarily understood as software only, but increasingly as managem...

Petrtyl, Jan , Eger, Ludvík
A comparison of ICT use (e-business tools) in companies of selected countries

Information and communication technologies (ICT) are definitely a phenomenon that has changed our world. According to the European Commission (2008, p.13): “ICT is an umbrella term that encompasses a wide array of systems, devices and services used for data processing (the information s...

Janeček, Petr
Ohlédnutí za konferencí Trendy v podnikání 2014

Janeček, Petr
Ohlédnutí za konferencí Trendy v podnikání 2014

Mičík, Michal
Svět sociálních médií a možnosti jeho využití pro obchod

Social media, Web 2.0 and UGC are terms, that many marketers and academic researchers know, still they use them imprecisely and interchangeably. The terms are closely related and independent, however, it is necessary to clarify individual nuances between their meanings in order to ...

Janeček, Petr
Ohlédnutí za konferencí Trendy v podnikání 2014

Eger, Ludvík
Rozvoj lidí v organizaci a Lomingerův kompetenční model

The application of the Lominger’s Competency Model is based on the researches and studies of Lominger International that focus on talent management and that currently significantly emphasize Learning Agility. (There are 7 global focus areas in the model identified as critical to&...

Krištofová, Zuzana , Eger, Ludvík
Výzkum úspěšných implementací diverzity managementu v České republice

The demographic changes in the society together with globalization of the labour market show the necessity of diversity management as a consequence of the changing workforce structure. In the European Union, our nearest multicultural environment, the question of diversity has become&#...

Eger, Ludvík , Baslová, Taťána , Divišová, Michaela , Rudolfová, Eva
Marketing na sociálních sítích jako inovace marketingu na internetu

The paper is focused on the use of social networks in marketing. It presents the orientation of the Department of Trade, Marketing and Services on internet marketing. That subject is undergoing rapid innovation, which requires the impact of the ICT development and its u...

Záznamy kolekce (řazeno podle Datum zaslání v sestupně pořadí): 1 až 20 z 23