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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 38
Eger, Ludvík , Egerová, Dana , Krystoň, Miroslav
Facebook and Public Relations in Higher Education. A Case Study of Selected Faculties from the Czech Republic and Slovakia

Nowadays It is essential for universities and faculties to interact on-line with their potential applicants, current students as well as other stakeholders. In recent years, social media such as Facebook has provided higher education institutions with new means of communication with their&#x...

Eger, Ludvík
Editorial

Janeček, Petr
Spolupráce v cestovním ruchu v Plzeňském kraji

Global competitiveness – currently very important thing in tourism competitiveness field. Small and medium-sized businesses can cooperate to succeed in the market. There are many cooperation strategies, such as strategic alliances, clusters, joint ventures etc. Cooperation in tourism is necessary ...

Janeček, Petr , Tlučhoř, Jan , Jakubíková, Dagmar
Vánoční čas a autenticita: hodnocení vánočního trhu ve městě Cheb

Christmas is considered as a traditional holiday, but also a time of excessive consumption of various goods and services. During this time, there are various events that are often used to commercialization of culture around the world. Traditional Christmas markets, tak more attention&#x...

Prantl, David , Prantl, Martin
Website traffic measurement and rankings: competitive intelligence tools examination

The purpose of this paper is to examine and verify the competitive intelligence tools Alexa and SimilarWeb, which are broadly used for website traffic data estimation. Tested tools belong to the state of the art in this area. The authors use quantitative approach. Research was...

Eger, Ludvík
Editorial

Eger, Ludvík , Mičík, Michal , Řehoř, Petr
Employer branding on social media and recruitment websites: symbolic traits of an ideal employer

In recent years, the employer brand has become an important source of a sustainable competitive advantage. There is increasing evidence that employers need to place greater emphasis on communication with talented young people. Jobseekers usually have only basic information and vague knowledg...

Eger, Ludvík
Úvodní slovo

Kunešová, Hana , Eger, Ludvík
Evaluation and comparison of B2C e-commerce intensity in EU member states

Electronic commerce in the business-to-consumer sphere (B2C e-commerce) represents a signifi cant factor in the competitiveness of companies and entire economies. The purpose of this paper is to propose a tool to evaluate and compare B2C e-commerce intensity in economies. The&#x...

Linderová, Ivica , Janeček, Petr
Accessible tourism for all: current state in the Czech business and non-business environment

Tourism is a sector of remarkable economic importance. Nowadays, new ways to develop tourism are being discovered. One of them is accessibility and social policy aspects. The aim of the paper is to map the possibilities for people with physical disabilities to participate in t...

Eger, Ludvík
Editorial

Eger, Ludvík
Editorial

Ptáčková, Karolína
Výzkum indoor reklamy v nákupních centrech ve městě Plzeň

The aim of this paper is implementation of indoor advertising research in shopping centres in the city of Pilsen with suggesting measures to optimize researched situation. There are a summarization of available knowledge in the field of marketing communication focoused on indoor adverti...

Jandová, Lucie , Eger, Ludvík
Výzkum pozice vybraných konkurenčních značek

Čechurová, Lenka
Analýza využití QR kódů v maloobchodě v České republice

Eger, Ludvík
Editorial

Eger, Ludvík , Indruchová, Zuzana
Diversity management: perceptions and attitudes by czech managers

Diversity management has become very important and relevant in the field of the human resource development namely after the Czech Republic joined the European Union. Diversity management is based on the strategy of an organization and it is also connected with corporate cult...

Eger, Ludvík
Application of the corporate culture in the field of school management

The paper presents an application of concept of corporate culture. The school management is in the Czech Republic a new discipline in a progress. Our faculty has been offering special cour- ses for headmasters since 1997. We began to create an application of marke...

Prantl, David , Eger, Ludvík
Vliv počasí na nákupní chování na internetu na příkladu České republiky

Weather has influences on consumer purchase behavior. Various conditions and temperature ranges impact what customers buy, when they buy, how much they buy, and why they buy.This study examines the relationship between weather&#x...

Eger, Ludvík
Editorial

Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 38