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Collection's Items (Sorted by Submit Date in Descending order): 21 to 40 of 40
Prantl, David , Eger, Ludvík
Vliv počasí na nákupní chování na internetu na příkladu České republiky

Weather has influences on consumer purchase behavior. Various conditions and temperature ranges impact what customers buy, when they buy, how much they buy, and why they buy.This study examines the relationship between weather&#x...

Eger, Ludvík
Editorial

Hommerová, Dita , Králová, Lenka
Analýza podpor marketingové činnosti využívaných firmami v České republice

According to some experts marketing activities in Czech firms are no so widely and commonly used as in comparable markets. The aim of this paper is therefore to reveal the role of marketing in companies and to identify tools mostly used for supporting their&...

Hommerová, Dita
Výzkum zavádění CRM v podnikové praxi

There is a short output of research done among respondents concerning financial services in the Czech Republic and this is compared to foreign experience. This article points out that CRM should not be primarily understood as software only, but increasingly as managem...

Petrtyl, Jan , Eger, Ludvík
A comparison of ICT use (e-business tools) in companies of selected countries

Information and communication technologies (ICT) are definitely a phenomenon that has changed our world. According to the European Commission (2008, p.13): “ICT is an umbrella term that encompasses a wide array of systems, devices and services used for data processing (the information s...

Janeček, Petr
Ohlédnutí za konferencí Trendy v podnikání 2014

Eger, Ludvík
Úvodní slovo

Janeček, Petr
Ohlédnutí za konferencí Trendy v podnikání 2014

Mičík, Michal
Svět sociálních médií a možnosti jeho využití pro obchod

Social media, Web 2.0 and UGC are terms, that many marketers and academic researchers know, still they use them imprecisely and interchangeably. The terms are closely related and independent, however, it is necessary to clarify individual nuances between their meanings in order to ...

Janeček, Petr
Ohlédnutí za konferencí Trendy v podnikání 2014

Eger, Ludvík
Úvodní slovo

Eger, Ludvík
Rozvoj lidí v organizaci a Lomingerův kompetenční model

The application of the Lominger’s Competency Model is based on the researches and studies of Lominger International that focus on talent management and that currently significantly emphasize Learning Agility. (There are 7 global focus areas in the model identified as critical to&...

Krištofová, Zuzana , Eger, Ludvík
Výzkum úspěšných implementací diverzity managementu v České republice

The demographic changes in the society together with globalization of the labour market show the necessity of diversity management as a consequence of the changing workforce structure. In the European Union, our nearest multicultural environment, the question of diversity has become&#...

Eger, Ludvík
Úvodní slovo

Eger, Ludvík , Baslová, Taťána , Divišová, Michaela , Rudolfová, Eva
Marketing na sociálních sítích jako inovace marketingu na internetu

The paper is focused on the use of social networks in marketing. It presents the orientation of the Department of Trade, Marketing and Services on internet marketing. That subject is undergoing rapid innovation, which requires the impact of the ICT development and its u...

Petrtyl, Jan
ICT jako nástroj pro podporu konkurenceschopnosti a význam e-governmentu

The paper is focused on the use of information and communication technologies (ICT) in society, both from micro- and macroeconomic perspectives. In the beginning, the author presents examples of evaluation and assessment of ICT deployment, and also provides readers with the descr...

Eger, Ludvík
Úvodní slovo

Kuldová, Lucie
Vliv společenské odpovědnosti na výkonnost firem

This paper is dedicated to Corporate Social Responsibility (CSR) which nowadays gains in importance and represents an increasing potential not only in the business environment. In the context of CSR, the competitiveness and performance of companies were defined. At the same time,...

Eger, Ludvík
Úvodní slovo

Suchá, Romana
La communication non verbale. Comprendre les gestes: perception et signification

Collection's Items (Sorted by Submit Date in Descending order): 21 to 40 of 40