The importance of social media has risen significantly in recent years. The use of social media results in a competitive advantage for companies, thanks to which they can strengthen their relationship with customers (Vendemia 2017; Nacimento & Silveria, 2017; Eger, Mičík, & Řeho...

The aim of this paper is to identify whether customer satisfaction measured by means of mystery shopping in selected retail companies in the electronics and communication equipment industry and their loyalty expressed by the NPS score correlate with the performance of the selected ...

Nowadays It is essential for universities and faculties to interact on-line with their potential applicants, current students as well as other stakeholders. In recent years, social media such as Facebook has provided higher education institutions with new means of communication with their&#x...

Global competitiveness – currently very important thing in tourism competitiveness field. Small and medium-sized businesses can cooperate to succeed in the market. There are many cooperation strategies, such as strategic alliances, clusters, joint ventures etc. Cooperation in tourism is necessary ...

Christmas is considered as a traditional holiday, but also a time of excessive consumption of various goods and services. During this time, there are various events that are often used to commercialization of culture around the world. Traditional Christmas markets, tak more attention&#x...

The purpose of this paper is to examine and verify the competitive intelligence tools Alexa and SimilarWeb, which are broadly used for website traffic data estimation. Tested tools belong to the state of the art in this area. The authors use quantitative approach. Research was...

In recent years, the employer brand has become an important source of a sustainable competitive advantage. There is increasing evidence that employers need to place greater emphasis on communication with talented young people. Jobseekers usually have only basic information and vague knowledg...

Electronic commerce in the business-to-consumer sphere (B2C e-commerce) represents a signifi cant factor in the competitiveness of companies and entire economies. The purpose of this paper is to propose a tool to evaluate and compare B2C e-commerce intensity in economies. The&#x...

Tourism is a sector of remarkable economic importance. Nowadays, new ways to develop tourism are being discovered. One of them is accessibility and social policy aspects. The aim of the paper is to map the possibilities for people with physical disabilities to participate in t...

The aim of this paper is implementation of indoor advertising research in shopping centres in the city of Pilsen with suggesting measures to optimize researched situation. There are a summarization of available knowledge in the field of marketing communication focoused on indoor adverti...

Diversity management has become very important and relevant in the field of the human resource development namely after the Czech Republic joined the European Union. Diversity management is based on the strategy of an organization and it is also connected with corporate cult...

The paper presents an application of concept of corporate culture. The school management is in the Czech Republic a new discipline in a progress. Our faculty has been offering special cour- ses for headmasters since 1997. We began to create an application of marke...