Číslo 1 (2012) Collection home page

Subscribe to this collection to receive daily e-mail notification of new additions RSS Feed RSS Feed RSS Feed
Collection's Items (Sorted by Submit Date in Descending order): 1 to 9 of 9

Pokyny pro autory

Vondrášková, Marika , Tlučhoř, Jan
Hodnocení webových stránek vybraných cestovních kanceláří

The paper presents the application of internet marketing in the tourism sector. This case study is aimed to web site evaluation of selected tour operators in the Czech Republic. The paper tries to evaluate the current situation and to identify some recommendations for t...

Divišová, Michaela
Využití sociálních sítí pro nábor zaměstnanců

This article is focused on the new role of employment agencies that caused the amendment to Employment Act. The first chapter describes the structure of Internet users, which is the basis for determining the use of the Internet for recruitment. The following are changes...

Rosík, Jiří
Aspekty facebookových kampaní v ČR z pohledu poskytovatele

Facebook is a phenomenon that offers significant and attractive opportunities to marketers. This paper presents the most popular social networking service as a platform for advertising, mentions its specifics and provides readers with the overview of Facebook’s advertising possibilities. T...

Bachmann, Pavel
Internetový marketing v neziskové organizaci

Internet marketing is turbulently developing area today, including the non profit sector. For many nonprofits the Internet represents an important opportunity to build awareness of the organizations as well as to conduct fundraising activities. The presented study points out to the&#x...

Eger, Ludvík , Baslová, Taťána , Divišová, Michaela , Rudolfová, Eva
Marketing na sociálních sítích jako inovace marketingu na internetu

The paper is focused on the use of social networks in marketing. It presents the orientation of the Department of Trade, Marketing and Services on internet marketing. That subject is undergoing rapid innovation, which requires the impact of the ICT development and its u...

Nový, Pavel , Eger, Ludvík
Aplikace internetového marketingu v kultuře

The paper presents application of internet marketing in the sphere of culture. Comparison www sites of theatres documents current state and presents suggestions for improvement in relation to the development of internet marketing.

Petrtyl, Jan
ICT jako nástroj pro podporu konkurenceschopnosti a význam e-governmentu

The paper is focused on the use of information and communication technologies (ICT) in society, both from micro- and macroeconomic perspectives. In the beginning, the author presents examples of evaluation and assessment of ICT deployment, and also provides readers with the descr...

Petrtyl, Jan
Úvodní slovo

Collection's Items (Sorted by Submit Date in Descending order): 1 to 9 of 9