Konferenční příspěvky / Conference papers (KPM) Collection home page

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 3 of 3
Skálová, Petra
Expected Behavior of Healthcare Professionals

The article deals with healthcare management and the expected behavior of healthcare staff from the point of view of students. Here are presented results of the research focusing on the views of students of the Faculty of Health Studies of the University of West Bohemia i...

Eger, Ludvík , Egerová, Dana
Social network Facebook and customer engagement: A pilot case study from the Czech Republic

In recent years social media has provided new ways for companies to communicate with the public. Companies need to interact with current and potential customers using social media such as Facebook, which is very popular with target groups. The purpose of this study is to ...

Pavlák, Miroslav
Aspects of a Business Competitive Advantage at Star t-ups

A dilemma of innovations is more and more obvious every day. The ideology of free enterprise and market economy suggest the policy-makers not to touch the mechanisms of competition or business development. It is held that public interventions, such subsidies, low-interests loans or ...

Collection's Items (Sorted by Submit Date in Descending order): 1 to 3 of 3