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DC poleHodnotaJazyk
dc.contributor.authorEger, Ludvík
dc.contributor.authorSládkayová, Michaela
dc.date.accessioned2020-01-17T07:42:56Z
dc.date.available2020-01-17T07:42:56Z
dc.date.issued2019
dc.identifier.citationTrendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2019, č. 3, roč. 9, s. 33-40.cs
dc.identifier.issn1805-0603
dc.identifier.urihttps://drive.google.com/open?id=10ifXnoLbyR1jORg8llYbBoOIEmyZyNuB
dc.identifier.urihttp://hdl.handle.net/11025/36254
dc.format8 s.cs
dc.format.mimetypeapplication/pdf
dc.language.isoenen
dc.publisherZápadočeská univerzita v Plznics
dc.rights© Západočeská univerzita v Plznics
dc.subjectkomunikace s veřejnostícs
dc.subjectFacebookcs
dc.subjectregionální vládycs
dc.subjectsociální médiacs
dc.subjectYouTubecs
dc.titleRegional governments in the Czech Republic and Slovakia and communication with the public using social mediaen
dc.typečlánekcs
dc.typearticleen
dc.rights.accessopenAccessen
dc.type.versionpublishedVersionen
dc.description.abstract-translatedThe two past decades have seen changes in communication between regional government and the public. Namely, the new Y and Z generations are skilled in ICT use and accustomed to immediate access to information using Internet. They also expect not only information but also interactive communication using ICT to be personal and tailored to their specific needs. Governments, including regional governments, have to improve the way they communicate with the public and also include social media in integral marketing communication. Some regional governments put a great deal of emphasis on their social media strategies. On the contrary, some regional governments are not yet able to use social media to communicate with the public. The results of this study show how regional governments from the Czech Republic and Slovakia use social media in 2019. The study is focused on specific aspects of Public Relations and provides ideas for how regional governments can better communicate with their target groups using social media such as Facebook and Youtube.en
dc.subject.translatedcommunication with the publicen
dc.subject.translatedFacebooken
dc.subject.translatedregional governmentsen
dc.subject.translatedsocial mediaen
dc.subject.translatedYouTubeen
dc.identifier.doihttps://doi.org/10.24132/jtb.2019.9.3.33_40
dc.type.statusPeer-revieweden
Vyskytuje se v kolekcích:Články / Articles (KMO)
Číslo 3 (2019)
Číslo 3 (2019)

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  1. DSpace at University of West Bohemia
  2. Publikace ZČU / UWB Publications
  3. Časopisy ZČU / UWB Journals
  4. Trendy v podnikání
  5. 2019
  6. Číslo 3 (2019)