| Title: | Využívanie sociálnych sietí vybranými mimovládnymi organizáciami v Slovenskej republike |
| Authors: | Sládkayová, Michaela Krejčíková, Katarína |
| Citation: | Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2019, č. 3, roč. 9, s. 41-45. |
| Issue Date: | 2019 |
| Publisher: | Západočeská univerzita v Plzni |
| Document type: | článek article |
| URI: | https://drive.google.com/drive/folders/1b-0UuioFdJZw82jXJGGN3yme22ZQ9ops http://hdl.handle.net/11025/36255 |
| ISSN: | 1805-0603 |
| Keywords: | Facebook;nevládní organizace;komunikace online;online prezentace;sociální síťě |
| Keywords in different language: | Facebook;non-governmental organizations;communication online;online presentations;social networks |
| Abstract in different language: | The aim of the article is to explain the increasing importance of social networks as a presentation and communication tool for the non-governmental sector. In this article we focus on the presentation and communication of selected NGOs on the Facebook social network. We analyze the profiles themselves, the number of followers, as well as the frequency of each post, their content and reach. The article also highlights the current problems facing NGOs in the use of social media. |
| Rights: | © Západočeská univerzita v Plzni |
| Appears in Collections: | Číslo 3 (2019) Číslo 3 (2019) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 7_Sladkayova_Krejcikova.pdf | Plný text | 297,89 kB | Adobe PDF | View/Open |
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