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dc.contributor.authorHommerová, Dita
dc.contributor.authorFiala, Michal
dc.date.accessioned2020-09-02T08:54:47Z
dc.date.available2020-09-02T08:54:47Z
dc.date.issued2020
dc.identifier.citationTrendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2020, roč. 10, č. 1, s. 4-20.cs
dc.identifier.issn1805-0603
dc.identifier.urihttps://drive.google.com/file/d/1g3328f6VS11a9tapIjmQBRbHcL84BXqH/view
dc.identifier.urihttp://hdl.handle.net/11025/39590
dc.format17 s.cs
dc.format.mimetypeapplication/pdf
dc.language.isocscs
dc.publisherZápadočeská univerzita v Plznics
dc.rights© Západočeská univerzita v Plznics
dc.subjectmobilní marketingcs
dc.subjectcestovní kancelářecs
dc.subjectnástrojecs
dc.subjectoptimalizace webových stránekcs
dc.subjecttrendycs
dc.titleVyužívání nástrojů mobilního marketingu u cestovních kanceláří v ČRen
dc.title.alternativeChosen mobile marketing tools of tour operatorsen
dc.typečlánekcs
dc.typearticleen
dc.rights.accessopenAccessen
dc.type.versionpublishedVersionen
dc.description.abstract-translatedThis paper deals with the potential for use of mobile marketing and its instruments at tour operators in the Czech Republic. The aim of this work was to become familiar with the modern instruments of mobile marketing and analyze the current state of usage of this type of marketing on the level of tour operators in the Czech Republic. The main tool for finding out this state was a survey shared with selected tour operators. This survey was aimed at identifying the tools used by tour operators, for which objectives were these tools used and with which resultes. The second step of the survey consisted of analyzing the current state of website optimization of individual travel agencies with the online tool from Google. The goal of this step was to find out which tour operators have a mobile-friendly website and what type of optimization are they using.en
dc.subject.translatedmobile marketingen
dc.subject.translatedtour operatorsen
dc.subject.translatedtoolsen
dc.subject.translatedwebsite optimizationen
dc.subject.translatedtrendsen
dc.identifier.doihttps://doi.org/10.24132/jbt.202.10.1.4_20
dc.type.statusPeer-revieweden
Appears in Collections:Články / Articles (KMO)
Číslo 1 (2020)
Číslo 1 (2020)

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