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Author(s)
2020
The Perception of CSR Activities in a Selected Segment of McDonald’s Customers in the Czech Republic and Its Effect on Their Purchasing Behavior - A Case Study
Hommerová, Dita
;
Šrédl, Karel
;
Vrbková, Lucie
;
Svoboda, Roman
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Hommerová, Dita
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Vrbková, Lucie
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Šrédl, Karel
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CSR
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fast-food
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nákupní chování
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purchasing behavior
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článek
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2020