Title: Využitie rozhodovacích stromov pri analýze prieskumu trhu
Other Titles: The use of decision trees for the analysis of market research
Authors: Labudová, Viera
Hrušovská, Dana
Citation: Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2013, č. 4, s. 63-71.
Issue Date: 2013
Publisher: Západočeská univerzita v Plzni
Document type: article
článek
URI: http://www.fek.zcu.cz/tvp/doc/akt/tvp-4-2013-clanek-9.pdf
http://hdl.handle.net/11025/16285
ISSN: 1805-0603
Keywords: rozhodovací stromy;průzkum trhu;statistické ověřování;marketingové aktivity
Keywords in different language: decision trees;market research;statistical verification;marketing activities
Abstract in different language: In this paper we focus on analysis of market research companies in the Slovak Republic by the methods of decision trees. We compare the use of market research data based on two surveys that we were conducted in 2009 and 2012. We focused statistical verification based market research from selected factors and the use of market research in selected areas of marketing activities in the company. Subsequently, we analyzed the effect of selected attributes for implementing market research. Based on the obtained data suggest measures to address this problem. The contribution is part of the output of the project VEGA no. 1/0100/13 Research of the impact of current global economy phenomena on business marketing activities.
Rights: © Západočeská univerzita v Plzni
Appears in Collections:Číslo 4 (2013)
Číslo 4 (2013)

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