Full metadata record
| DC pole | Hodnota | Jazyk |
|---|---|---|
| dc.contributor.author | Pešík, Jiří | |
| dc.contributor.author | Polívka, Martin | |
| dc.date.accessioned | 2015-10-07T11:44:29Z | |
| dc.date.available | 2015-10-07T11:44:29Z | |
| dc.date.issued | 2014 | |
| dc.identifier.citation | Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2014, č. 2, s. 45-53. | cs |
| dc.identifier.issn | 1805-0603 | |
| dc.identifier.uri | http://www.fek.zcu.cz/tvp/doc/akt/tvp-2-2014-clanek-6.pdf | |
| dc.identifier.uri | http://hdl.handle.net/11025/16310 | |
| dc.format | 9 s. | cs |
| dc.format.mimetype | application/pdf | |
| dc.language.iso | cs | cs |
| dc.publisher | Západočeská univerzita v Plzni | cs |
| dc.relation.ispartofseries | Trendy v podnikání | cs |
| dc.rights | © Západočeská univerzita v Plzni | cs |
| dc.subject | společenská odpovědnost firem | cs |
| dc.subject | ekonomické modely | cs |
| dc.subject | mikroekonomie | cs |
| dc.subject | strategický management | cs |
| dc.title | Kvantitativní přístup ve strategickém managementu : problém společenské odpovědnosti firmy | cs |
| dc.title.alternative | Quantitative approach in strategic management : corporate social responsibility problem | en |
| dc.type | článek | cs |
| dc.type | article | en |
| dc.rights.access | openAccess | en |
| dc.type.version | publishedVersion | en |
| dc.description.abstract-translated | Paper deals with the development, description and interpretation of the microeconomic model of the corporate social responsibility. In the introduction the point of using economic models for the analysis of business economy problems is explained and the basic foundations of the model are stated. The main part of the paper then contains the detailed description of the model, which consists of two representative companies and representative consumer, who divides her income into buying of “socially responsible” and “socially irresponsible” goods according to her individual preferences. The market equilibrium of this model is defined and the profit under the various level of inefficiency in the production of “socially responsible” goods, respectively under the various preferences of the consumer is compared. This comparison is then interpreted in relation to the business economy. In the appendix there is briefly described the possibility of future research in this field using the methodology of virtual agents simulation. | en |
| dc.subject.translated | corporate social responsibility | en |
| dc.subject.translated | economic models | en |
| dc.subject.translated | microeconomics | en |
| dc.subject.translated | strategic management | en |
| dc.type.status | Peer-reviewed | en |
| Vyskytuje se v kolekcích: | Číslo 2 (2014) Články / Articles (KEM) Číslo 2 (2014) | |
Soubory připojené k záznamu:
| Soubor | Popis | Velikost | Formát | |
|---|---|---|---|---|
| Pesik.pdf | Plný text | 691,83 kB | Adobe PDF | Zobrazit/otevřít |
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