Title: Inovativní marketing ve střední firmě
Other Titles: Innovative marketing in the medium-sized enterprise pilana-knives
Authors: Lovichová, Miroslava
Citation: Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2014, č. 3, s. 64-70.
Issue Date: 2014
Publisher: Západočeská univerzita v Plzni
Document type: article
článek
URI: http://www.fek.zcu.cz/tvp/doc/akt/tvp-3-2014-clanek-8.pdf
http://hdl.handle.net/11025/16320
ISSN: 1805-0603
Keywords: inovativní marketing;střední podniky
Keywords in different language: innovative marketing;medium sized enterprises
Abstract in different language: In the context of ever increasing sustainability issues life on the market, there is an increasing role of innovative marketing, which is a useful tool for how companies can their existing and potential clients take. This paper focuses on innovative marketing in the context of innovation of products offered in the company Pilana-Knives, Ltd., what is a practical example of medium-sized companies. These types of companies are recommended mainly focus on the customer and building a relationship with them. With its innovative approach to products of this company is characterized by the benefits of this innovation, which is reflected in the expansion of markets where the company, through innovation, may act.
Rights: © Západočeská univerzita v Plzni
Appears in Collections:Číslo 3 (2014)
Číslo 3 (2014)

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