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dc.contributor.authorMyslivcová, Světlana
dc.contributor.authorMaršíková, Kateřina
dc.date.accessioned2020-02-13T07:30:10Z
dc.date.available2020-02-13T07:30:10Z
dc.date.issued2019
dc.identifier.citationTrendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2019, roč. 9, č. 4, s. 64-74.cs
dc.identifier.issn1805-0603
dc.identifier.urihttps://drive.google.com/drive/folders/1meROvEgiC5WnLpeDZ7q0CAdCXXX6aMuW
dc.identifier.urihttp://hdl.handle.net/11025/36471
dc.format11 s.cs
dc.format.mimetypeapplication/pdf
dc.language.isoenen
dc.publisherZápadočeská univerzita v Plznics
dc.rights© Západočeská univerzita v Plznics
dc.subjectzaměstnavatelské značkycs
dc.subjectkvantitativní výzkumcs
dc.subjectpersonální marketingcs
dc.subjectmedium-sized enterprisescs
dc.subjectnáborcs
dc.titleHow to Recruit Employees: Application of Selected Personnel Marketing Tolls in Regions of the Czech Republic and Germanyen
dc.typearticleen
dc.typečlánekcs
dc.rights.accessopenAccessen
dc.type.versionpublishedVersionen
dc.description.abstract-translatedIt is important for today's organisations to attract and retain talented employees. Especially in case of the low unemployment, there is a big fight for talents among companies. It is therefore advantageous if the company knows and uses tools of personnel marketing. The perceived importance of selected factors related to personnel marketing was identified within the quantitative research among companies in the Liberec region in 2016. These factors were further used to compare selected indicators obtained by the SHARPEN project survey in 2018 in small and medium-sized enterprises (SMEs) in the Liberec and West Saxony region. The aim of the paper is to answer the question whether there are differences in the application of personnel marketing tools in the Liberec region and in West Saxony, further to map and compare the application of personnel marketing with a focus on recruitment tools. The findings also present challenges which SMEs in these regions face today and evaluate how external personnel marketing is applied to the addressed businesses. The outputs of both realized surveys, in which the authors participated, are used to formulate recommendations in the area of human resources management with a focus on recruitment.en
dc.subject.translatedemployer brandingen
dc.subject.translatedquantitative researchen
dc.subject.translatedpersonnel marketingen
dc.subject.translatedSMEsen
dc.subject.translatedrecruitmenten
dc.identifier.doihttps://doi.org/10.24132/jtb.2019.9.4.64_74
dc.type.statusPeer-revieweden
Appears in Collections:Číslo 4 (2019)
Číslo 4 (2019)

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