Full metadata record
DC FieldValueLanguage
dc.contributor.authorThi Hai Thuy, Ho
dc.contributor.authorHien Minh, Ha
dc.date.accessioned2020-09-02T09:07:10Z
dc.date.available2020-09-02T09:07:10Z
dc.date.issued2020
dc.identifier.citationTrendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2020, roč. 10, č. 1, s. 31-44.cs
dc.identifier.issn1805-0603
dc.identifier.urihttps://drive.google.com/file/d/1u_C-QLM8wrYKqsL1jB6WdFBzuWlixCSn/view
dc.identifier.urihttp://hdl.handle.net/11025/39592
dc.format14 s.cs
dc.format.mimetypeapplication/pdfen
dc.language.isoenen
dc.publisherZápadočeská univerzita v Plznics
dc.rights© Západočeská univerzita v Plznics
dc.subjectspolečenská odpovědnost podnikůcs
dc.subjectimage značkycs
dc.subjectsupermarket Co.opcs
dc.subjectgenerace Zcs
dc.subjectVietnamcs
dc.titleThe impact of CSR on brand image: a survey amongst Gen Z Consumers´ perception toward a supermarket chain in Viet Namen
dc.typearticleen
dc.typečlánekcs
dc.rights.accessopenAccessen
dc.type.versionpublishedVersionen
dc.description.abstract-translatedThe topic of Corporate Social Responsibility (CSR) continues to be a great importance to firms in their businesses, especially when the goal of company brand development associated with CSR activities. The study consists of literature review on CSR theories, concepts of brand image and quantitative analysis of the relationship between them, based on quantitative analysis of a survey on generation Z’s perception of CSR practices and brand image of Co.opmart – a well-known supermarket chain in Viet Nam. Research results show that some CSR aspects have positive impacts on the brand image of the supermarket chain.en
dc.subject.translatedcorporate social responsibilityen
dc.subject.translatedbrand imageen
dc.subject.translatedCo.opmart supermarketen
dc.subject.translatedgeneration Zen
dc.subject.translatedViet Namen
dc.identifier.doihttps://doi.org/10.24132/jbt.202.10.1.31_44
dc.type.statusPeer-revieweden
Appears in Collections:Číslo 1 (2020)
Číslo 1 (2020)

Files in This Item:
File Description SizeFormat 
4_Thuy_Minh.pdfPlný text357,63 kBAdobe PDFView/Open


Please use this identifier to cite or link to this item: http://hdl.handle.net/11025/39592

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.