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dc.contributor.authorMajdúchová, Helena
dc.contributor.authorKmety Barteková, Mária
dc.date.accessioned2021-01-18T07:56:00Z
dc.date.available2021-01-18T07:56:00Z
dc.date.issued2020
dc.identifier.citationTrendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2020, roč. 10, č. 3, s. 39-49.cs
dc.identifier.issn1805-0603
dc.identifier.urihttp://hdl.handle.net/11025/42443
dc.format11 s.cs
dc.format.mimetypeapplication/pdf
dc.language.isoenen
dc.publisherZápadočeská univerzita v Plznics
dc.rights© Západočeská univerzita v Plznics
dc.subjectkreativní průmyslcs
dc.subjectinovacecs
dc.subjectduševní vlastnictvícs
dc.subjectvydavatelstvícs
dc.subjectregresní analýzacs
dc.titlePublishing as a subject of the creative industries in the context of its economic performance and protection of intellectual property rightsen
dc.typečlánekcs
dc.typearticleen
dc.rights.accessopenAccessen
dc.type.versionpublishedVersionen
dc.description.abstract-translatedCreativity has been considered a new type of competitive advantage in recent years. It becomes the basis of a new direction, a new economic paradigm - creative economy. The aim of this paper is to evaluate the economic performance of creative industries in the publishing segment. The indicator dependence of profit on sales, with the exception of other publishing activities (issuing stamps, checks, banknotes, etc.), reaches Multiple R values close to 1, it confirms a strong addiction, it is moving in the range of 0.98-0.36. The strongest dependence is shown in other software publishing activities. The strong dependence of profit on sales is a signal for the companies to carefully monitor the causes of changes in their revenues, to use qualified tools to increase revenues such as discounts, rebates, delivery terms, etc. The dependence of profit on assets shows lower values, with the exception of publishing magazines and periodicals, Multiple R is in the range of 0.99-0.50. The protection of intellectual property thus becomes an elementary precondition for preserving the potential of the creative and cultural industries. There is a need to raise European citizens' awareness of the value of copyright, as well as the benefits for the development of a prosperous European legal market.en
dc.subject.translatedcreative industriesen
dc.subject.translatedinnovationen
dc.subject.translatedintellectual propertyen
dc.subject.translatedpublishingen
dc.subject.translatedregression analysisen
dc.identifier.doihttps://doi.org/10.24132/jbt.2020.10.3.39_49
dc.type.statusPeer-revieweden
Appears in Collections:Číslo 3 (2020)
Číslo 3 (2020)

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