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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 187
Skolková, Michala
Vnímání Product Placementu respondenty v českých televizních seriálech

The thesis deals with the marketing tool Product Placement. The goal for this work is to find out whether Czech viewers perceive placed products in Czech TV series or not and what is their opinion on this topic. There are three research methods used in this thesis.&#...

Šebestová, Štěpánka
Společenská odpovědnost firem v módním průmyslu

The presented diploma thesis "Corporate Social Responsibility in Fashion Industry" is focused on determination of corporate social responsibility in relation to fashion industry. In the first part, the author defines the general concept, history and tripple bottom line of CSR. In t...

Volfová, Monika
Vzdělávání a rozvoj pracovníků v podniku jako konkurenční výhoda

Education is generally considered a lifelong process. The market conditions are constantly changing, the rapid pace of change and development causes skills and knowledge outdated. Therefore, it is in the interest of all organizations to pursue the education and development of its employ...

Štemberová, Alena
Spolupráce podniků v destinaci cestovního ruchu

The presented work is focused on the evaluation of cooperation among the actors in the West Bohemian Spa destinations. This thesis elaborates on a theoretical introduction to destination management with regard to cooperation of subjects active across tourism industry. The concepts of de...

Frnochová, Lucie
Marketing na Instagramu a vliv influencerů na nákupní chování mladých v ČR

The topic of this diploma thesis is "Marketing on Instagram and impact of influencers on purchasing behaviour of young generations in Czech Republic". This topic is applied in the environment of the Czech market and Czech influencer marketing on Instagram. In the theoretical&#...

Ullmann, Jan
Sestavení komunikačního plánu pro vybraný subjekt

The present work is focused on compiling a communication plan for the selected subject, Faculty of Economics, University of West Bohemia in Pilsen. This thesis elaborates on a theoretical introduction to marketing in education, communication planning and customer behavior. Subsequently, a de...

Matějovcová, Barbora
YouTube a Instagram jako nástroje marketingové komunikace

The submitted thesis is focused on the topic of "YouTube and Instagram as a marketing communication tools". The main objective was to analyze and evaluate the perception of influencer marketing by social media users from generations X, Y and Z, ie how big influence i...

Kresa, Zdeněk
Komparace zákaznické zkušenosti mezi vybranými dopravními podniky

This master thesis is concentrating on comparison of customer experience among transport companies in cities Ostrava, Prague and Pilsen. The opinions of young travellers under 26 years age are examined. The thesis first introduces problematics of urban public transport and actual development...

Křiváčková, Lucie
Marketing management vybrané neziskové organizace pro zajištění udržitelného rozvoje

The presented work is focused on marketing management of a selected non-profit organization aimed at sustainable development. The aim of this work was to propose measures aimed for sustainability, which was achieved through an effective marketing plan. The marketing plan includes an ana...

Malla, Veronika
Studie komparace designu webů vybraných firem s využitím oční kamery

The Diploma Thesis is focused on a comparison of selected e-shops with the use of eye tracking. The theoretical part contains the basic concepts of marketing communication on the internet, recommendations for the construction, design and marketing of e-shops and also a description ...

Samcová, Lucie
Vnímání privátních značek zákazníky maloobchodů

The aim of the work introduce the offer of selected private labels of retail stores and analysis od perceptions the private labels by customers through a questionnaiers. Range of private labels includes products, which the trader sells under his brand. Packaging is provided with&#x...

Matulka, David
Zákaznicky orientované procesy ve vybrané firmě

The diploma thesis is focused on customer-oriented processes in a selected company. The aim is to analyze the processes in the company and document their customer orientation, evaluate customer satisfaction with these processes, and assess the benefits of the processes and activities of...

Ondříšek, Tomáš
Politický marketing voleb do Poslanecké sněmovny 2017

The submitted master thesis is focused on evaluation of effectiveness and targeting of election campaigns of individual political subjects with respect to the total number of political mandates, votes, total expenditures and target groups. The first part of the thesis explains the theor...

Kankrdlíková, Václava
Globální distribuční politika

The Diploma's thesis is focused on global distribution policy that is applicated on company T.G., a.s. The aim of the thesis is to analyze the involvement of company to international trade relations with emphasis on order and logistics process. In order to carry out this&#...

Hoffmann, Denis
Komparace produktových strategií dvou vybraných podniků

The diploma thesis "Comparation of product strategies of two selected companies" is about product strategies applied by Škoda Auto, a.s. and Honda Motor Co., Ltd.. The aim of the thesis is to describe specific use of product strategies in selected companies with subsequent...

Kohoutková, Lucie
Strategie marketingové komunikace destinace cestovního ruchu

The subject of this thesis is marketing communicaton of the Plzeňsko tourist destination. The aim of the thesis is to analyze current marketing communication activities of the destination management in the Plzeňsko destination and propose a marketing communication strategy for this destinati...

Koreňová, Aneta
Nekalé praktiky v obchodě a službách

This thesis is focused on unfair practices in trade and services. At first there are definitions of unfair competition and unfair trade practices followed by the definitions of other important terms related to this topic. This thesis presents the legal regulation of unfair trade&#x...

Hošťálková, Nikola
Veletrh jako nástroj marketingové komunikace

This thesis is focused on creating a fair as a form of marketing communication campaign. The thesis is divided into two parts - theoretical and practical. In the theoretical part the author defines marketing, creation of communication campaign, communication mix and fair and its&#x...

Bryndáčová, Lucie
Značka jako součást konkurenceschopnosti vybraného produktu cestovního ruchu

The Diploma Thesis is focused on the brand image of the culture festival called West Bohemian Baroque as a tourist product brand. The theoretical basis related to the issue of brands, the destination of tourism and competitiveness in tourism was defined in the first part ...

Řechtáčková, Kateřina
Zhodnocení personální politiky zvoleného podniku

The diploma thesis is focused on the personnel policy of the company Mubea based in Žebrák. Its aim is to evaluate the company's personnel policy and to formulate suggestions for improving the specific personnel areas the company's employees are most dissatisfied with. The...

Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 187