Katedra marketingu, obchodu a služeb / Department of Marketing, Trade and Services


Recent Submissions

Tůmová, Tereza
Loajalita zákazníků ve vybrané bance

The master's thesis is focused on the survey of loyalty of Komerční banka, a. s. customers. The first part of the paper contains the theoretical introduction into the issues of customer relationship management, a general characteristic of commercial banks, and specifics of bank ...

Klementová, Andrea
CRM ve vybraném podniku

Customer relationship management (CRM) is one of the biggest competitive advantages and an effective marketing tool. Companies can use it to communicate and collect data about their customers. CRM systems enable better knowledge of consumers, help them better understand their behavior, needs...

Bulíková, Kristýna
Realizace výzkumu pozice vybraných konkurenčních značek

The main goal of the master's thesis is to define the positions of ten car brands using perception maps. The presented work is divided into theoretical and practical part. The first two chapters define the concepts related to brand, branding, the theoretical basis of marke...

Krejčová, Zdeňka
Výzkum reklamy na LinkedIn se zaměřením na nabídku práce

The topic of this master´s thesis is Advertising research on LinkedIn with a focus on the job offer. The main objective of this work is to compare the most attractive job offers across bank companies published on the social network LinkedIn. The first part of this th...

Štěrbová, Štěpánka
Marketingové řízení neziskové organizace

The thesis on the topic Marketing management of a non-profit organization is focused on the marketing plan creation. The author chose the non-profit organization Junák - Czech Scout Association, seated in Rožmitál pod Třemšínem. The diploma thesis is divided into seven chapters. The...