Katedra marketingu, obchodu a služeb / Department of Marketing, Trade and ServicesZobrazit statistiky
Analýza činnosti Domu dětí a mládeže hlavního města Prahy
The presented work concerns the characteristics of non-profit organisations. The first chapter defines the non-profit sector and describes its basic characteristics. The second chapter introduces a public non-profit organisation Children and youth centre of the capital city Prague (DDM). The thir...
Marketingové aktivity Centra celoživotního vzdělávání Fakulty ekonomické
The presented work is focused on the analysis of marketing activities of the Center for Lifelong Learning at the Faculty of Economics of the University of West Bohemia (CECEV). The theoretical part contains description of the general problems of marketing, environmental and marketing...
Elektronický obchod B2C v České republice
The presented bachelor thesis "E-commerce B2C in the Czech Republic" is focused on the characterizing of B2C e-commerce in the Czech Republic, defining the advantages and disadvantages from the perspective of the seller and the consumer, analyzing e-shop ZOOT, its marketing activit...
Agroturismus v Ústeckém kraji
The submitted bachelor thesis deals with one of the forms of ecologically friendly tourism, specifically agrotourism. These and other forms are characterized in the first chapters. The following chapter deals with the Usti Region and its tourist areas. This is followed by the analy...
Uplatnění franchisingu v obchodě
This Bachelor's thesis is focused on application of franchising in business and is divided into two parts. The first part describes theoretical basics of franchising, including definiton and division of franchising. The most important section of the theoretical part is definitely d...
- DSpace at University of West Bohemia
- Vysokoškolské kvalifikační práce / Theses
- Fakulta ekonomická / Faculty of Economics