Katedra marketingu, obchodu a služeb / Department of Marketing, Trade and Services

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Poslední příspěvky

Šebestová, Štěpánka
Elektronický obchod B2C v České republice

The presented bachelor thesis "E-commerce B2C in the Czech Republic" is focused on the characterizing of B2C e-commerce in the Czech Republic, defining the advantages and disadvantages from the perspective of the seller and the consumer, analyzing e-shop ZOOT, its marketing activit...

Biliak, Diana
Analýza činnosti Domu dětí a mládeže hlavního města Prahy

The presented work concerns the characteristics of non-profit organisations. The first chapter defines the non-profit sector and describes its basic characteristics. The second chapter introduces a public non-profit organisation Children and youth centre of the capital city Prague (DDM). The thir...

Vesela, Mariya
Agroturismus v Ústeckém kraji

The submitted bachelor thesis deals with one of the forms of ecologically friendly tourism, specifically agrotourism. These and other forms are characterized in the first chapters. The following chapter deals with the Usti Region and its tourist areas. This is followed by the analy...

Bayerová, Nicola
Marketingové aktivity Centra celoživotního vzdělávání Fakulty ekonomické

The presented work is focused on the analysis of marketing activities of the Center for Lifelong Learning at the Faculty of Economics of the University of West Bohemia (CECEV). The theoretical part contains description of the general problems of marketing, environmental and marketing&#x...

Eismanová, Aneta
Analýza a hodnocení volnočasových aktivit dětí a mládeže v městské části Plzeň - Bory

The bachelor thesis is focused on analysis and evaluation of the offer leisure activities of children and youth in the district Pilsen - Bory. The aim of the work was to analyze the offer of leisure activities in the monitored locality and to compare the offers of&#x...