Title: Zaměřované interview a focus groups. Mertonův příspěvek k metodologii sociálních věd
Authors: Toušek, Ladislav
Citation: AntropoWebzin. 2007, č. 2-3, s. 104-116.
Issue Date: 2007
Publisher: AntropoWeb
Document type: article
článek
URI: http://hdl.handle.net/11025/15629
http://www.antropoweb.cz/webzin/achive_old/webzin_2-3_2007/AntropoWEBZIN%202-3_2007.pdf
ISSN: 1801-8807
Keywords: sociologie;interview;focus groups;Robert K. Merton
Keywords in different language: sociology;Robert K. Merton;interview;focus groups
Abstract in different language: The article attempts to examine broadly the origin and the application of the focused interview method which was developed by Robert K. Merton in the 1940´s during his cooperation with Paul Lazarsfeld in the field of communication research. Although this method is frequently confused with so-called focus groups, author argues that the focus groups are rather legacy of the two different methodological sources than continuation of Merton’s method. The overview of the focus groups evolution is provided as starting point for further description. Next to this, author describes closely the circumstances of Merton’s contribution to communication research and the birth of the focused interview. Following part is devoted to description of the method developed by Merton and his colleagues and to its practical application. Finally, the differences between both methods are pointed out and the critiques of the focus groups are discussed.
Rights: Authors who publish with this journal agree to the following terms: Authors retain copyright and grant the journal right of publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) but only after the final publication.
Autoři, kteří chtějí publikovat v tomto časopise, musí souhlasit s následujícími body: Autoři si ponechávají copyright a umožňují časopisu publikovat příspěvky pod Creative Commons Attribution licencí, která umožňuje ostatním sdílet tuto práci s tím, že přiznají jejího autora a první publikování v tomto časopisu. Autorům je dovoleno a doporučováno, aby po publikování svých příspěvků v tomto časopise zpřístupnili svou práci online (například na svých webových stránkách)
Appears in Collections:Číslo 2-3 (2007)
Články / Articles (KSA)
Číslo 2-3 (2007)

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