| Title: | Geoparky - nová platforma regionálního marketingu |
| Other Titles: | Geoparks - a new platform of the regional marketing |
| Authors: | Kopp, Jan |
| Citation: | Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2013, č. 3, s. 44-50. |
| Issue Date: | 2013 |
| Publisher: | Západočeská univerzita v Plzni |
| Document type: | článek article |
| URI: | http://www.fek.zcu.cz/tvp/doc/akt/tvp-3-2013-clanek-5.pdf http://hdl.handle.net/11025/16276 |
| ISSN: | 1805-0603 |
| Keywords: | regionální obchod;geopark;geoturismus;GeoLoci |
| Keywords in different language: | regional marketing;geopark;geotourism;GeoLoci |
| Abstract in different language: | This paper evaluates the potential of geoparks for the regional marketing and geotourism development. We present qustions about the current state and development plan of geopraks in the Czech Republic. Small research demonstrates that geoparks project isn´t commonly known among general public in the Czech Republic. Final part of the paper comments marketing strategy of the National Geopark GeoLoci. |
| Rights: | © Západočeská univerzita v Plzni |
| Appears in Collections: | Číslo 3 (2013) Články / Articles (KGE) Číslo 3 (2013) |
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