Title: Kvantitativní přístup ve strategickém managementu : problém společenské odpovědnosti firmy
Other Titles: Quantitative approach in strategic management : corporate social responsibility problem
Authors: Pešík, Jiří
Polívka, Martin
Citation: Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2014, č. 2, s. 45-53.
Issue Date: 2014
Publisher: Západočeská univerzita v Plzni
Document type: article
článek
URI: http://www.fek.zcu.cz/tvp/doc/akt/tvp-2-2014-clanek-6.pdf
http://hdl.handle.net/11025/16310
ISSN: 1805-0603
Keywords: společenská odpovědnost firem;ekonomické modely;mikroekonomie;strategický management
Keywords in different language: corporate social responsibility;economic models;microeconomics;strategic management
Abstract in different language: Paper deals with the development, description and interpretation of the microeconomic model of the corporate social responsibility. In the introduction the point of using economic models for the analysis of business economy problems is explained and the basic foundations of the model are stated. The main part of the paper then contains the detailed description of the model, which consists of two representative companies and representative consumer, who divides her income into buying of “socially responsible” and “socially irresponsible” goods according to her individual preferences. The market equilibrium of this model is defined and the profit under the various level of inefficiency in the production of “socially responsible” goods, respectively under the various preferences of the consumer is compared. This comparison is then interpreted in relation to the business economy. In the appendix there is briefly described the possibility of future research in this field using the methodology of virtual agents simulation.
Rights: © Západočeská univerzita v Plzni
Appears in Collections:Číslo 2 (2014)
Články / Articles (KEM)
Číslo 2 (2014)

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