Title: Spolupráce v cestovním ruchu v Plzeňském kraji
Other Titles: Cooperation in Tourism in Pilsen Region
Authors: Janeček, Petr
Citation: JANEČEK, P. Spolupráce v cestovním ruchu v Plzeňském kraji. Trendy v podnikání, 2018, roč. 8, č. 3, s. 74-81. ISSN 1805-0603.
Issue Date: 2018
Publisher: Západočeská univerzita v Plzni
Document type: článek
URI: http://hdl.handle.net/11025/31259
ISSN: 1805-0603
Keywords: Spolupráce;Destinační management;partnerství;cestovní ruch
Keywords in different language: Cooperation;Destination management;Partnership;Tourism
Abstract in different language: Current situation in competitiveness in tourism is influenced by impacts of strong global competition. Small and Medium Enterprises could use cooperation for success in the market. There are many of strategies of cooperation, e.g. strategic alliance, cluster, joint venture etc. More often is cooperation needed in field of tourism. There are tendencies for cooperation between private sector, public sector and even between private and public sector like well-known public-private-partnership. This paper is focused on the topic of cooperation in tourism field in Pilsen region. There were used questionnaire survey for reaching information about current state of cooperation. Results of survey show good relationship between public sector and private sector and also between publics subject each another. Survey identified lack of cooperation between professional organisations and chamber of commerce. Relations inside public sector are not so good and so close and there is place for improvement. Paper describe only one specific example of current state of cooperation in region/destination. Further research should be focused on bigger regions and comparison.
Rights: © Západočeská univerzita v Plzni
Appears in Collections:Konferenční příspěvky / Conference Papers (KKY)

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