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DC poleHodnotaJazyk
dc.contributor.authorTurnšek, Maja
dc.contributor.authorJaneček, Petr
dc.date.accessioned2020-02-10T11:00:19Z-
dc.date.available2020-02-10T11:00:19Z-
dc.date.issued2019
dc.identifier.citationTURNŠEK, M., JANEČEK, P. “America First, the Netherlands Second” on YouTube: “spoofing” destination marketing with political satire. The European Journal of Humour Research, 2019, roč. 7, č. 3, s. 26-45. ISSN 2307-700X.en
dc.identifier.issn2307-700X
dc.identifier.uri2-s2.0-85077384108
dc.identifier.urihttp://hdl.handle.net/11025/36438
dc.format20 s.cs
dc.format.mimetypeapplication/pdf
dc.language.isoenen
dc.publisherCracow Tertium Society for the Promotion of Language Studiesen
dc.relation.ispartofseriesThe European Journal of Humour Researchen
dc.rights© Elsevieren
dc.title“America First, the Netherlands Second” on YouTube: “spoofing” destination marketing with political satireen
dc.typečlánekcs
dc.typearticleen
dc.rights.accessopenAccessen
dc.type.versionpublishedVersionen
dc.description.abstract-translatedThis study attempts to provide initial tentative insights into the audience reception of intertwining political satire and destination marketing imagery by analysing the “America First, the Netherlands Second” video and a student sample audience response. In 2017, a series of YouTube videos named “America First” went viral. The video that started the viral phenomenon was “America First, the Netherlands Second”, responding in a satirical manner to the “America First” message of the inaugural speech of U.S. president Donald J. Trump. They achieved extreme popularity both in number of views and number of new memetic videos with similar satirical messages. These videos were a form of political expression and at first sight did not seem to have much in common with communication in tourism. However, the videos included typical destination marketing imagery, intertwined with satirical representations, thus representing a humorous “spoof” on destination marketing. The study analyses participants’ memory recall, eye-tracking movements and focus group responses in order to provide initial conclusions on how audiences respond to the intertwining of satirical political expression and destination marketing imagery.en
dc.subject.translatedYouTubeen
dc.subject.translateddestination marketing imageryen
dc.subject.translateddestination image formationen
dc.subject.translatedeyetrackingen
dc.subject.translatedmemory recallen
dc.identifier.doi10.7592/EJHR2019.7.3.janecek
dc.type.statusPeer-revieweden
dc.identifier.obd43927621
dc.project.IDSGS-2019-004/Využití nástrojů marketingového mixu v podnicích služebcs
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OBD

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