|Title:||Motives and Barriers for Cooperation in Tourism Destination: Case of Pilsen Region|
|Citation:||JANEČEK, P. Motives and Barriers for Cooperation in Tourism Destination: Case of Pilsen Region. Czech Hospitality and Tourism Papers, 2019, roč. 15, č. 32, s. 3-16. ISSN 2571-0389.|
|Keywords in different language:||Cooperation;Destination management;Partnership;Tourism|
|Abstract in different language:||Current situation in competitiveness in tourism is influenced by impacts of strong global competition. Small and Medium Enterprises could use cooperation as a tool how to succeed on the market. There are many of strategies of cooperation, e.g. strategic alliance, cluster, joint venture etc. Tourism, this is the field, where cooperation is needed more often. There are tendencies for cooperation between private sector, public sector and even between private and public sector like well-known public-private-partnership. This article is focused on the topic of cooperation in tourism field in Pilsen region and identifies main motives and barriers in cooperation there. Questionnaire survey had been used to get needed information about current state of cooperation. Results of survey show good relationship between public sector and private sector and also between public subjects each another. Survey identified lack of cooperation between professional organizations and Chamber of Commerce. Relations inside public sector are not good and close enough and there is definitely space for improvement. This article describes one specific example of current state of cooperation in region/destination only. Further research should be focused on bigger regions and comparison.|
|Rights:||Plný text není přístupný.|
|Appears in Collections:||Články / Articles (KMO)|
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