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dc.contributor.authorPrantl, David
dc.contributor.authorMičík, Michal
dc.date.accessioned2020-06-22T10:00:17Z-
dc.date.available2020-06-22T10:00:17Z-
dc.date.issued2019
dc.identifier.citationPRANTL, D.., MIČÍK, M.. The Use of the Facebook Social Network in Selected Czech Companies. In: Proceedings of the International Scientific Conference of Business Economics Management and Marketing 2019. Brno: Masaryk University, 2019. s. 167-174. ISBN 978-80-210-9565-6.en
dc.identifier.isbn978-80-210-9565-6
dc.identifier.urihttp://hdl.handle.net/11025/37045
dc.format8 s.cs
dc.format.mimetypeapplication/pdf
dc.language.isoenen
dc.publisherMasaryk Universityen
dc.relation.ispartofseriesProceedings of the International Scientific Conference of Business Economics Management and Marketing 2019en
dc.rightsPlný text není přístupný.cs
dc.rights© Masaryk universityen
dc.titleThe Use of the Facebook Social Network in Selected Czech Companiesen
dc.typekonferenční příspěvekcs
dc.typeconferenceObjecten
dc.rights.accessclosedAccessen
dc.type.versionpublishedVersionen
dc.description.abstract-translatedThe use of social media gives companies an opportunity to strengthen the relationship with their stakeholders. However, companies in the Czech Republic use them below average iThe use of social media gives companies an opportunity to strengthen the relationship with their stakeholders. However, companies in the Czech Republic use them below average in comparison with other EU countries. The aim of our research was to evaluate the use of social media in selected Czech companies with the focus primarily on the Facebook social network. The research was conducted on a sample of several Czech companies that successfully and unsuccessfully use social media. The sample covered both the B2B and B2C markets. The results of our research show that companies reach very different engagement rates, which depend on several factors that are identified in our research. Based on the results, we encourage businesses to use social media and always set specific marketing goals.en
dc.subject.translatedsocial mediaen
dc.subject.translatedFacebooken
dc.subject.translatedpersonal communicationen
dc.subject.translatedmarketingen
dc.type.statusPeer-revieweden
dc.identifier.obd43929687
dc.project.IDSGS-2017-013/Aplikace nových přístupů v managementu a v marketingucs
Vyskytuje se v kolekcích:Konferenční příspěvky / Conference papers (KMO)
OBD

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