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Collection's Items (Sorted by Submit Date in Descending order): 1 to 6 of 6
Prantl, David
The usefulness of social media for travel agencies in the Czech Republic

There is a number of local travel agencies on the Czech market offering relatively similar product. For that reason, it is very important to offer top customer services. This can be achieved, for example, by social media. The aim of this study is to evaluate the usef...

Kubátová, Dana
Problems of Surface Roughness Measurement with a Focus on the Scanned Point

Article deals with a highly topical topic of evaluation of critical surface integrity parameters. Nowadays, surface integrity, especially ruggedness with a very current situation, is present, because in high performance industries such as aviation or automotive, more emphasis is still placed ...

Hommerová, Dita , Tlučhoř, Jan , Janeček, Petr , Kouba, David
Cross-Border Purchasing Behavior - Studies in the Czech-German Border Region

European integration is increasingly becoming the current subject of a number of research studies. Much attention is devoted to the socio-economic aspects of integration. Even after a lengthy integration process, we can still find differences between the two sides of the border. The...

Eger, Ludvík , Egerová, Dana
Social network Facebook and customer engagement: A pilot case study from the Czech Republic

In recent years social media has provided new ways for companies to communicate with the public. Companies need to interact with current and potential customers using social media such as Facebook, which is very popular with target groups. The purpose of this study is to ...

Boublíková, Lucie , Eger, Ludvík
Recruitment through the use of corporate websites and social media – a case study: Association of Public Transport Companies in the Czech Republic

In recent years, the use of corporate websites and social media to recruit potential job applicants have been playing an important role in HR practises. It is also evident that corporate websites and social media sites are considered as one of the key tools for attracting...

Mičík, Michal
Attracting Millennials with Social Media and Recruitment Websites

In recent years, there is increasing evidence that employers need to place greater emphasis on communication with talented young people. Jobseekers usually have only basic information and vague knowledge and experience about a job and organizational characteristics in the early stage of ...

Collection's Items (Sorted by Submit Date in Descending order): 1 to 6 of 6