Katedra marketingu, obchodu a služeb / Department of Marketing, Trade and Services


Recent Submissions

Kupec, Michael , Jakubíková, Dagmar , Kupec, Václav
Web Personalization And Artificial Intelligence As Tools For Marketing Communications

Market relationships have undergone profound changes in the past two decades, which have been accelerated by the crisis of the global pandemic. This has led to a fundamental transformation in the communications not only of businesses but also of governments, organizations, and communiti...

Janeček, Petr , Pucová, Alena
Shared accommodation: Current state and possibilities of its development on the island of Maadeira

The aim of the paper is to analyse the current state and identify the potential for the development of shared accommodation in Madeira Island. Next goal is to identify barriers of its development based on the results of research about this type of accommodation and reduce...

Janeček, Petr , Štumpf, Petr , Pichlík, Lukáš , Rašovská, Ida
COVID-19 Pandemic and Economic Sustainability of Tourism and Hospitality: The Impacts on SMEs in the Czech Republic

COVID-19 pandemic has brought a lot of changes in socio-economic environment as well as the business environment. The hospitality and tourism industry suffers enormously from the COVID-19 pandemic and government restrictions in all countries. The behaviour of the whole tourism system in ...

Janeček, Petr , Jakubíková, Dagmar
Postoje Čechů k lázeňství během pandemie onemocnění COVID-19

The spa industry is historically a very important part of the Czech economy. It is very deeply connected to a healthy system, but also to the tourism industry. No matter where the spa is included, it needs to be seen as a very important part of the region. ...

Eger, Ludvík , Komárková, Lenka , Egerová, Dana , Mičík, Michal
The effect of COVID-19 on consumer shopping behaviour: Generational cohort perspective

The purpose of this research is to contribute to an understanding of the trends and impacts of the COVID-19 pandemic on consumer buying behaviour. The results document changes in consumer behaviour patterns that came to dominate at the start of the second wave of the COVI...