Katedra marketingu, obchodu a služeb / Department of Marketing, Trade and Services


Recent Submissions

Herzner, Alexander , Hommerová, Dita
Multi-Dimensional Assessment of a Bavarian and Czech University: A Case Study of Sustainability Implementation

Evaluating the effectiveness of sustainability implementation at Higher Education Institutions is still challenging, due to less multi-dimensional approaches. Purpose is to present a new assessment - Sustainable Maturity model (SuMa model) for evaluating the implementation of sustainability at two uni...

Scholz, Petr , Linderová, Ivica , Janeček, Petr
Hotel Guest Satisfaction and Service Quality: Evidence from Czech Safari Hotel

The development of accommodation facilities is currently (especially in the COVID-19 pandemic) accompanied by a growth in guests’ emphasis on the quality and structure of additional services. Guest satisfaction with services in tourism is thus one of the important factors affecting the ...

Kupec, Michael , Jakubíková, Dagmar , Kupec, Václav
Web Personalization And Artificial Intelligence As Tools For Marketing Communications

Market relationships have undergone profound changes in the past two decades, which have been accelerated by the crisis of the global pandemic. This has led to a fundamental transformation in the communications not only of businesses but also of governments, organizations, and communiti...

Janeček, Petr , Pucová, Alena
Shared accommodation: Current state and possibilities of its development on the island of Maadeira

The aim of the paper is to analyse the current state and identify the potential for the development of shared accommodation in Madeira Island. Next goal is to identify barriers of its development based on the results of research about this type of accommodation and reduce...

Janeček, Petr , Štumpf, Petr , Pichlík, Lukáš , Rašovská, Ida
COVID-19 Pandemic and Economic Sustainability of Tourism and Hospitality: The Impacts on SMEs in the Czech Republic

COVID-19 pandemic has brought a lot of changes in socio-economic environment as well as the business environment. The hospitality and tourism industry suffers enormously from the COVID-19 pandemic and government restrictions in all countries. The behaviour of the whole tourism system in ...