Číslo 4 (2021) Collection home page

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 12 of 12
Matušínská, Kateřina , Stoklasa, Michal
Advertising strategy according to the concept of the FCB model in the conditions of the various generations

The aims of the paper are: 1) to verify the validity of the traditional theoretical definition of the Foote, Cone & Belding (FCB) model based on the use of representative products concerning the age (generation) and gender of the selected target group in the conditions...

Ray, Manidatta , Ray, Mamata , Muduli, Kamalakanta , Banaitis, Audrius , Kumar, Anil
Integrated approach of fuzzy multi-attribute decision making and data mining for customer segmentation

This research work focuses on integrating the multi attribute decision making with data mining in a fuzzy decision environment for customer relationship management. The main objective is to analyse the relation between multi attribute decision making and data mining considering a complex...

Hossain, Saddam , Gavurová, Beáta , Yuan, Xianghui , Hasan, Morshadul , Oláh, Judit
The impact of intraday momentum on stock returns: evidence from S&P500 and CSI300

This paper analyzes the statistical impact of COVID-19 on the S&P500 and the CSI300 intraday momentum. This study employs an empirical method, that is, the intraday momentum method used in this research. Also, the predictability of timing conditional strategies is also used here...

Çera, Gentjan , Khan, Khurram Ajaz , Rowland, Zuzana , Ribeiro, Humberto Nuno Rito
Financial advice, literacy, inclusion and risk tolerance: the moderating effect of uncertainty avoidance

The aim of this paper is to investigate the determinants of financial advice with a special focus on the cultural role in the influence of risk tolerance on seeking advice for financial issues. Financial literacy is covered by financial attitude, behaviour and knowledge. Financial&...

Sulphey, M.M. , Alanzi, Awad Ali , Klepek, Martin
Development and standardization of a tool to measure knowledge of labour laws among employees

Labour legislations provide guidelines to prevent unfair labour practices and organizational injustice. All employment and labour laws propose standards regarding wages, wellbeing, safety, and equitable treatment, which reduces conflicts. However, informational imbalances between employers and employees prevent ...

Xiong, Zhuang , Yan, Junzhou , Wang, Lingling
Impression management strategy of coping with entrepreneurial failure stigma: a two-path theoretical model

Impression management strategy is an important way to cope with the stigma of failed entrepreneurial firms. However, most existing studies only focused on the process of impression management with a single strategy. Few studies have provided a systematic theoretical explanation on how t...

Khalilzadeh, Mohammad , Kebriyaii, Omid , Šaparauskas, Jonas , Lepkova, Natalija
Towards an efficient approach for identification and selection of stakeholder engagement strategies: a case study

The goals and objectives of a project as well as the needs, requirements and expectations of the project stakeholders may contradict or non-fulfillment of them may have different detrimental and negative consequences for the project. Therefore, project stakeholders should be effectively mana...

Soukal, Ivan
The defense of price discrimination in network and information goods markets

There can be found many articles in which price discrimination was swiftly considered as a negative phenomenon, mainly behavioural economy studies. Such studies described it as pricing leading to consumer-detrimental effects and increasing companies’ profits. However, this rule is not as uni...

Szakálné Kanó, Izabella , Lengyel, Imre
Convergence clubs of NUTS3 regions of the V4 group

In this study, we analyse economic growth and structural change between 2000 and 2016 in the NUTS3 regions of the four countries forming the Visegrad Group (V4) and joining the European Union in 2004, Czechia, Poland, Hungary, and Slovakia. Our examination considers whether converg...

Stanković, Jelena J. , Marjanović, Ivana , Drezgić, Saša
Urban magnetism in the global city framework: exploring the link between urban functions and population growth

Dynamics in global processes have led to a number of political, economic and cultural changes that have resulted in the emergence of global cities. In the hierarchy of global cities, those who successfully use the limited available resources and offer an adaptable and flexible ...

Svoboda, Milan , Říhová, Pavla
Stock price prediction using Markov chains analysis with varying state space on data from the Czech republic

The article describes empirical research that deals with short-term stock price prediction. The aim of this study is to use this prediction to create successful business models. A business model that outperforms the stock market, represented by the Buy and Hold strategy, is conside...

Su, Wunhong , Fan, Yi-Hao
Income tax preference and R&D investments of high-tech enterprises in China

This study explores the relationship between income tax preference and R&D investments of high-tech enterprises. This study selects listed high-tech enterprises in China from 2013 to 2018 as samples. The empirical results show that the effective income tax rate among high-tech enterprise...

Collection's Items (Sorted by Submit Date in Descending order): 1 to 12 of 12