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DC poleHodnotaJazyk
dc.contributor.authorDincă, Violeta Mihaela
dc.contributor.authorDima, Alina Mihaela
dc.date.accessioned2022-12-16T07:04:37Z
dc.date.available2022-12-16T07:04:37Z
dc.date.issued2022
dc.identifier.citationE+M. Ekonomie a Management = Economics and Management. 2022, roč. 25, č. 4, s. 155–163.cs
dc.identifier.issn1212-3609 (Print)
dc.identifier.issn2336-5604 (Online)
dc.identifier.urihttp://hdl.handle.net/11025/50714
dc.format9 s.cs
dc.format.mimetypeapplication/pdf
dc.language.isoenen
dc.publisherTechnická univerzita v Libercics
dc.rightsCC BY-NC 4.1en
dc.subjectnákupní preference zákazníkůcs
dc.subjectpandemiecs
dc.subjectCOVID-19cs
dc.subjectonline knihkupectvícs
dc.subjecthédonickýcs
dc.subjectutilitární důvodycs
dc.titleThe impact of the covid-19 pandemic on online consumer behavior for the book market in Romaniaen
dc.typečlánekcs
dc.typearticleen
dc.rights.accessopenAccessen
dc.type.versionpublishedVersionen
dc.description.abstract-translatedThe COVID-19 pandemic and the subsequent lockdown, along with the social distancing rules imposed by governments around the world, have caused major changes in the publishing industry and, therefore, in the book consumption patterns. The main goal of this paper is to identify the changes in the purchasing habits of book consumers within two different frameworks of motivations: utilitarian and hedonic – both studied during the COVID-19 pandemic. A model was developed to study the effects of the COVID-19 pandemic as a circumstantial impact, because it implicated the temporary shutdown of physical bookshops, the uncertainty of contracting the virus by visiting the shops once they re-opened along with the upgrades that online bookshops developed during the pandemic to attract customers. Data were gathered from 410 Romanian consumers by applying an online survey. Multivariate data analysis applied to the model showed that the COVID-19 pandemic context had a positive and significant influence on the customers’ intents of online book purchasing. Moreover, while hedonic reasons exerted a compelling influence on the customers’ intents to buy books online, the association between utilitarian reasons and online buying intents is positive, but insignificant. These results could support all stakeholders within the book market, such as publishing firms and online bookshops to strengthen their online presence – to develop their websites, their social media pages, as well as expand their advertising operations through different channels. The outcomes of this research are important and useful also for the academic environment, as the changes within the book market and the evolution of book consumption behavior influence research and academic writing overall.en
dc.subject.translatedcustomer shopping preferencesen
dc.subject.translatedpandemicen
dc.subject.translatedCOVID-19en
dc.subject.translatedonline bookshopsen
dc.subject.translatedhedonicen
dc.subject.translatedutilitarian reasonsen
dc.identifier.doihttps://doi.org/10.15240/tul/001/2022-4-010
dc.type.statusPeer-revieweden
Vyskytuje se v kolekcích:Číslo 4 (2022)
Číslo 4 (2022)

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  1. DSpace at University of West Bohemia
  2. Publikace ZČU / UWB Publications
  3. Časopisy ZČU / UWB Journals
  4. Ekonomie a management
  5. 2022
  6. Číslo 4 (2022)