Full metadata record
| DC pole | Hodnota | Jazyk |
|---|---|---|
| dc.contributor.author | Balaskas, Stefanos | |
| dc.contributor.author | Christos, Zotos | |
| dc.contributor.editor | Honzíková, Jarmila | |
| dc.contributor.editor | Krotký, Jan | |
| dc.date.accessioned | 2023-11-07T14:39:55Z | |
| dc.date.available | 2023-11-07T14:39:55Z | |
| dc.date.issued | 2023 | |
| dc.identifier.citation | HONZÍKOVÁ, Jarmila a Jan KROTKÝ, eds. Olympiáda techniky Plzeň 2023: Sborník abstraktů z mezinárodní studentské odborné konference: 23. 5. 2023 Plzeň. 1. vyd. Plzeň: Západočeská univerzita v Plzni, 2023, s. 53. | cs |
| dc.identifier.isbn | 978-80-261-1157-3 | |
| dc.identifier.uri | http://olympiadatechniky.cz/wp-content/uploads/2023/05/ot2023-abstracts.pdf | |
| dc.identifier.uri | http://hdl.handle.net/11025/54707 | |
| dc.format | 1 s. | cs |
| dc.format.mimetype | application/pdf | |
| dc.language.iso | en | en |
| dc.publisher | Západočeská univerzita v Plzni | cs |
| dc.rights | © Západočeská univerzita v Plzni | cs |
| dc.subject | neuromarketing | cs |
| dc.subject | žáci základní školy | cs |
| dc.subject | zájem | cs |
| dc.subject | povědomí | cs |
| dc.subject | etika | cs |
| dc.title | A study in primary school students' neuromarketing perceptions | en |
| dc.title.alternative | Mia meléti schetiká me tin antílipsi ton mathitón dimotikón scholeíon gia to nevromárketin'nk | el |
| dc.type | konferenční příspěvek | cs |
| dc.type | conferenceObject | en |
| dc.rights.access | openAccess | en |
| dc.type.version | publishedVersion | en |
| dc.description.abstract-translated | As technology evolves and people get more familiar with new technological developments, we are introduced to new and unknown concepts. Access to these new instruments allows us to examine the complexities of human nature in great depth and detail, both behaviorally and cognitively. The neurosciences have transcended the confines of a strictly academic framework, and aspects of them, such as neuromarketing, have been interwoven into our daily lives. An idea that is gaining popularity, and its impacts on purchasing decisions are being explored. However, it is vital to investigate how the coming generation comprehends these notions and how they anticipate they will influence the future. The goal of this exploratory research is to investigate primary school students' perceptions of neuromarketing (interest & participation, awareness & knowledge, ethics) utilizing a pre-constructed perception study questionnaire on this topic. | en |
| dc.subject.translated | neuromarketing | en |
| dc.subject.translated | primary school students | en |
| dc.subject.translated | interest | en |
| dc.subject.translated | awareness | en |
| dc.subject.translated | ethics | en |
| dc.type.status | Peer-reviewed | en |
| Vyskytuje se v kolekcích: | Olympiáda techniky Plzeň 2023 Olympiáda techniky Plzeň 2023 | |
Soubory připojené k záznamu:
| Soubor | Popis | Velikost | Formát | |
|---|---|---|---|---|
| ot2023-abstracts_uvod_tiraz.pdf | Plný text | 468,09 kB | Adobe PDF | Zobrazit/otevřít |
| ot2023-abstracts-54.pdf | Plný text | 175,69 kB | Adobe PDF | Zobrazit/otevřít |
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