| Title: | Internetový marketing v neziskové organizaci |
| Other Titles: | Internet marketing in nonprofit organization |
| Authors: | Bachmann, Pavel |
| Citation: | Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2012, č. 1, s. 33-40. |
| Issue Date: | 2012 |
| Publisher: | Západočeská univerzita v Plzni |
| Document type: | článek article |
| URI: | http://www.fek.zcu.cz/tvp/doc/2012-1.pdf http://hdl.handle.net/11025/16199 |
| ISSN: | 1805-0603 |
| Keywords: | internet;marketing;neziskovky;Česká republika |
| Keywords in different language: | internet;marketing;nonprofits;Czech republic |
| Abstract in different language: | Internet marketing is turbulently developing area today, including the non profit sector. For many nonprofits the Internet represents an important opportunity to build awareness of the organizations as well as to conduct fundraising activities. The presented study points out to the specific Internet marketing tools in the non profit sector. In the future, we can assume that the effects of different marketing tools like SEO, PPC or online donations due to technological progress will gradually diminish. The success of the organization will likely be more dependent on the ability of communication through social media. |
| Rights: | © Západočeská univerzita v Plzni |
| Appears in Collections: | Číslo 1 (2012) Číslo 1 (2012) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Bachmann.pdf | Plný text | 181,67 kB | Adobe PDF | View/Open |
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