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dc.contributor.authorRegnerová, Marta
dc.contributor.authorHes, Aleš
dc.date.accessioned2015-10-06T09:56:48Z
dc.date.available2015-10-06T09:56:48Z
dc.date.issued2013
dc.identifier.citationTrendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2012, č. 3, s. 49-55.cs
dc.identifier.issn1805-0603
dc.identifier.urihttp://www.fek.zcu.cz/tvp/doc/2012-3.pdf
dc.identifier.urihttp://hdl.handle.net/11025/16227
dc.format7 s.
dc.format.mimetypeapplication/pdf
dc.language.isocscs
dc.publisherZápadočeská univerzita v Plznics
dc.relation.ispartofseriesTrendy v podnikánícs
dc.rights© Západočeská univerzita v Plznics
dc.subjecttrhcs
dc.subjectdomácí obchodcs
dc.subjectseniorcs
dc.subjectcukrovkacs
dc.subjectzbožícs
dc.titleSpecifické zákaznické skupiny spotřebitelů na trhu ČRcs
dc.title.alternativeSpecific customer groups in the czech marketen
dc.typečlánekcs
dc.typearticleen
dc.rights.accessopenAccessen
dc.type.versionpublishedVersionen
dc.description.abstract-translatedNumerically significant and growing social groups that have their own characteristics and which are becoming an important customer groups in the Czech market, are seniors and people with diabetes mellitus. Yet in many marketing investigation you can meet with fact that these social groups, especially senior citizens numbering in the Czech Republic over 2 million people, as consumers on the market neglects. Their consumer demand for products and services at a steady pension is an important source of income range of enterprises in the region. The findings presented to in the Article also emerged from the project solution in the IGA PEF CZU in Prague 201111210060. „Developments of food consumer basket for consumers with disorder diabetes mellitus“en
dc.subject.translatedmarketen
dc.subject.translatedinternal tradeen
dc.subject.translatedsenioren
dc.subject.translateddiabetes mellitusen
dc.subject.translatedgoodsen
dc.type.statusPeer-revieweden
Appears in Collections:Číslo 3 (2012)
Číslo 3 (2012)

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