Title: Model vlivu spokojenosti zákazníka na výkonnost podniku
Other Titles: Model of influence customer satisfaction on company performance
Authors: Suchánek, Petr
Králová, Maria
Citation: Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2014, č. 3, s. 40-46.
Issue Date: 2014
Publisher: Západočeská univerzita v Plzni
Document type: article
článek
URI: http://www.fek.zcu.cz/tvp/doc/akt/tvp-3-2014-clanek-5.pdf
http://hdl.handle.net/11025/16323
ISSN: 1805-0603
Keywords: spokojenost zákazníků;kvalitní výrobek;výkonnost společnosti
Keywords in different language: customer satisfaction;product quality;company performance
Abstract in different language: The article’s objective is to determine the influence of customer satisfaction with a product on business performance comparing among other the product with its competition. Such factors were searched and found within the research, that influence the customers’ satisfaction and the business performance at the same time. A model was constructed explaining the influence of these specific factors on business performance. The business managers can improve their management tools based on these factors, which may result in greater business performance.
Rights: © Západočeská univerzita v Plzni
Appears in Collections:Číslo 3 (2014)
Číslo 3 (2014)

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