Katedra marketingu, obchodu a služeb / Department of Marketing, Trade and Services


Recent Submissions

Prantl, David
The usefulness of social media for travel agencies in the Czech Republic

There is a number of local travel agencies on the Czech market offering relatively similar product. For that reason, it is very important to offer top customer services. This can be achieved, for example, by social media. The aim of this study is to evaluate the usef...

Kubátová, Dana
Problems of Surface Roughness Measurement with a Focus on the Scanned Point

Article deals with a highly topical topic of evaluation of critical surface integrity parameters. Nowadays, surface integrity, especially ruggedness with a very current situation, is present, because in high performance industries such as aviation or automotive, more emphasis is still placed ...

Hommerová, Dita , Tlučhoř, Jan , Janeček, Petr , Kouba, David
Cross-Border Purchasing Behavior - Studies in the Czech-German Border Region

European integration is increasingly becoming the current subject of a number of research studies. Much attention is devoted to the socio-economic aspects of integration. Even after a lengthy integration process, we can still find differences between the two sides of the border. The...

Eger, Ludvík , Egerová, Dana
Social network Facebook and customer engagement: A pilot case study from the Czech Republic

In recent years social media has provided new ways for companies to communicate with the public. Companies need to interact with current and potential customers using social media such as Facebook, which is very popular with target groups. The purpose of this study is to ...

Mičík, Michal
Využití online nástrojů pro talent management v podnikové praxi v ČR

The dissertation thesis deals with the use of personal marketing online tools for talent management in organizations in the Czech Republic. The author used mixed method research strategy with exploratory sequential design. In the first three chapters, that constitute the theoretical basis&#x...